What We’ve Read

Twitch Celebrates 'Legendary Women' For International Women's Day

Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is

The Rundown: Google Chrome’s IP tracking updates

DOGE’s Unfettered Access to PII Prompts Legal Challenges

Why Data Minimization Is A Very Big Deal For Ad Tech

International standards and World Economic Forum (WEF)

Cookie or not: what if the solution was based on a plural and collaborative approach?

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Tools, Threats, and Hot Takes for Publishers

Burt Benchmarks – Monthly Report

Someone asked me why I’m against curation

Grocery Retail Media Networks Are Evolving – Here’s How And Why

Retail Media Trends to Look out for in 2025

Exploring PRISM: Immediate Media’s Data Evolution

Quo Vadis: #97: ATEF Podcast with Joe Marchese

#98: What If Google Opens Up YouTube Inventory?

IAB Tech Lab’s 2025 New Year’s Resolutions for the Industry

Visitor Relationship Management: The Key to Sustainable Revenue Growth for Online Media

Prompt Engineering and Efficient Work with AI

Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud

Maximising Ad Spend and Yield Through Innovation for Advertisers

Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

Apple steps up expansion of its News platform

Meta ends fact-checking, drawing praise from Trump

Quo Vadis: #97: ATEF Podcast

How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

Google Makes A Big Move Against A Shared Enemy: Big Button Ads

IAB Report Highlights Optimism in Digital Advertising with Double-Digit Growth for Retail Media, CTV, and Social

CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer

Nine Ad Manager on Building a Self-Serve Platform

The Most In-Demand Roles In 2025 And The Opportunity They Present For Black Professionals

Apple's Board Urges Shareholders To Vote Against A Proposal That Would Dismantle Its DEI Initiatives

What is the Future of Brand Safety on Meta's Platforms? 

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?

Leveraging AI in Brand Safety Without Losing the Human Touch

X To Add Multiple New Defendants In Ad Boycott Suit

OpenAI, The New York Times debate copyright infringement of AI tech companies in trial arguments

SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics

Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market

The Trade Desk Is Acquiring Advertising Metadata Startup Sincera

That Sports News Story You Clicked on Could Be AI Slop

Will Sell-Side Curation Leave Publishers Behind?

What is a persona? More than just data

Digiday+ Research: More than half of publishers reported revenue increases in 2024

As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

Prebid 2024 Year in Review: A Year of Progress and Impact

Prebid 10.0.0 Release

Here are the biggest misconceptions about AI content scraping

Urgent bid lodged with UK regulator to stop Google AI Overviews ‘stealing journalism’

Crawler Crisis Begets CDN Changes

Dark Traffic Isn’t New—Here’s What Publishers Need to Know

Why Publishers Shouldn’t Pause Cookieless Data Strategies

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

Introducing pay per crawl: enabling content owners to charge AI crawlers for access

Cannes 2025: AI, Authenticity, and the ROI of Responsibility

Time’s up for platform privilege

2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes

The ad industry is obsessed with AI — but what about its energy use and sustainability?

You Do You. AI Will Do the Rest.

Bold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss

Google to the UK CMA: Drop Dead

Ads.txt for CTV Explained

Why there’s a CPM slump in a growing CTV market

FTC Hobbles Brand Safety

Measuring Digital Audio in Media Mix Models (MMM): A Beginner’s Guide

Fixing the Leaky Revenue Pipe Between Brands and Publishers

Control, Costs, and Confessions: Surviving the Programmatic Maze

Reimagining Advertising in APAC’s Privacy Era

FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys

How AI and PubTech Are Redefining Publisher Power [Recorded Webinar]

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

The Future of AI and Considerations for Brand Safety

Children's Food & Beverage Advertising Initiative (CFBAI)

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond 

Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws

Mobile Time Overtakes TV in the UK, but TV Provides a Mood Boost

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

The Rundown: What CMA’s crackdown on Google really means for publishers

Q1 2025 Saw Largest Increase in Digital Publisher Revenues Since Pandemic, AOP and Deloitte Reveal

Offerwall gives publishers more options to monetize and audiences more control over how they access content.

The End of Publishing as We Know It

DV Live: Streaming TV: Capturing Audiences in a Shifting Landscape

What happens when your audience disappears before you even reach them? | Hearst Magazines

Top Takeaways from Cannes 2025

How OOH sellers can modernize without losing differentiation

Balancing Growth & Relationships: TV4’s Self-Serve Journey

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence AdvertisingHome

ShadowBot Slip-Ups: DV’s Guide to Fraudster Mistakes

Vlad Stesin, of Optable, on privacy-compliant advertising in the age of AI

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

What is a Registration Wall? Definition, Examples, and Best Practices

Q&A with Roy Shkedi, Founder and CEO of Intent IQ

"Shifting the Balance of Power Back to Media Owners": A Coffee With Fern Potter, Multilocal

AI, Accountability, and Assurance - Getting it Right

How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

No Shade, But Does Anyone Still Care About The Privacy Sandbox?

AMP UP 2025 - Now Available: State of the Industry - Fireside Chat with Media Trailblazers (Recorded Session)

IAB’s Digital Advertising Invoice API Specifications

User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media

If you feel that diminishing returns on social media are affecting your results... You're not alone.

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

IAB Releases Invoice API Specs For Public Comment

How Newsweek is Re-engaging Trust with Its Audience

FAST Return On Investment in Advertising

Burt Benchmarks May Report

Ad Watchers: Expanding Knowledge of Soft Law - What is CISR?

IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?

How AI and PubTech Are Redefining Publisher Power

Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence

Auction Reselling Benefits Everyone but You

From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

How AI-backed neuro-contextual technology is improving ad targeting

The Brand Safety Industry Needs to be More “Fit” for Purpose

IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Innovating Beyond Cookies

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

The Year US Regulators Got Serious About Cookie Consent

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

Digital Advertising Alliance Announces Review of Application of DAA Self-Regulatory Principles to AI Systems and Tools

Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?

ITA Announces the Official Launch of International Privacy Certifications

Global Cross-Border Privacy Rules (CBPR)

Ad Growth Decelerates Again, April Weakest In 19 Months

Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed

Listen up: Why audio cuts through the noise and captures attention

Marketing To Machines: A New Performance Strategy In The Age Of AI Agents

Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration

Relationship Advice for Media Publishers: How to Build Lasting Connections with Your Visitors

It’s A Wrap On The Prebid Race

Brand Safety is Dead—It’s Time to Rally Behind Contextual Alignment

Boostr’s AMP UP 2025 UPdate

The winners and losers of Google’s AI Mode

How Scibids AI Is Redefining Media Buying At DoubleVerify

IAB Gaming Ad Formats Framework

In-house agencies navigate a new phase of purpose and pressure

Top 5 Benefits of a Multi-Channel Monetization Strategy for Publishers

Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen

How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered InnovationHome

From Survival to Strategy: Reflections on Commerce Media Five Years on From a Global Pandemic

How To Avoid AI Fails? Best Practices for AI Implementation!

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

🛠️ What Happens When Publishers Build the Stack?

Navigating Data Quality & CTV Measurement - The Pub Way

Has Google just killed the checkout page? Adland reacts to ‘AI Mode’

Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

Prog IO Live: AI, But With A Human Gut Check

What is Agentic AI And How is Transforming Digital AdvertisingHome

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying

IAB’s new VP of AI on the most urgent AI issues the ad industry should address

State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns

True Efficiency in Ad Ops: Clarity, Control, and Confidence

From OAO to adops.com: CEO Craig Leshen on Elevating Ad Ops for Publishers

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

The 2025 Research Insights Hub

The Power of Publisher-Direct Ad Campaigns

What Happens When Brands Stop Advertising?

Building Smarter Standards for a Complex Media Landscape

Amazon Joins the Prebid Party With Its Own Adapter

IAB Europe Data Consent Framework Ruled Illegal By Belgian Court

DV Global Insights 2025 | Bot Fraud in CTV: The Hidden Drain on Ad Budgets

Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings

Video is making podcasts a premium buy for advertisers

Why It Might Be Time To Rebrand The Open Web

Microsoft Advertising is closing the Xandr DSP, layoffs pending

How the semantics of search are changing amid the zero-click era

TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know

Trump just handed data brokers a gift - in the form of our data

The Belgian Market Court annuls APD’s decision regarding TCF

3 podcast innovations that build audience and revenue

Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

Can AI Deliver Better Returns for Email Marketing?

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Confessions of a Former Curation Hater: “I’ve Changed My Tune.”

Ad Tech in Freefall: Curation, Chaos, and the DSP Downshift

Microsoft Advertising is closing the Xandr DSP, layoffs pending

From Risk to Reward: Navigating Brand Safety in 2025

In Graphic Detail: How YouTube redrew the TV map

Sincera Offers A Free API For Some Of Its Prized Metrics

Chronicles of Signal Loss

Relationship advice for publishers

The Trade Desk’s Mike O’Sullivan on unlocking Sincera data for the open internet

Pushing the Boundaries of the AI Revolution in AdvertisingHome

From Custom to Context: How Canadian Media is Evolving for Impact

AI overviews: How are publishers adapting to the rise of clickless search?

Quo Vadis #116: Going Deeper into the AI AdTech Market Landscape

How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

Malvertising’s New Threat: Exploiting Trusted Google Domains

Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

Over 72% of U.S. TV viewing was ad-supported in Q1 this year

Loblaw Advance’s Pratyush Kumar on the rise of retail media in Canada

Attention Measurement Guidelines: Now Open for Public Comment

A Peek Inside Vevo’s Growing Programmatic Ad Business

Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business

The real reason marketing measurement keeps failing

Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First

Burt Benchmarks April Report

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So 

Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons

Episode 122: Inside Taboola’s Strategy for the Open Web

The New York Post’s multi-platform publishing strategy

Trump Administration Playing Truth or Dare with EU-US Data Privacy Framework

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

Contextual Understanding Needs to be Cross-Channel

How Tripadvisor Scaled Global Ad Sales with Self-Serve

The Behavioral Economist’s POV On Marketing Measurement

Digiday+ Research: Programmatic ad spend loses out to email this year

Most Chrome Privacy Sandbox Testers See A Silver Lining In Their Investment

Advertisers push to standardize real-time auctions in retail media

Boost team productivity, profits, and your career.

Connected TV World Summit 25

The Compelling Need For Academic Research On Industry Self-Regulation

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

From Request to Opportunity: Redefining a Basic Programmatic Term for a Publisher-Empowered Era

DV Global Insights: Trends in the Modern Streaming Landscape

Bridging the Analytics Gap: Insights from the 2025 Practitioner Survey

How Publishers are growing their revenue in today’s privacy-first world New EraHome

In Graphic Detail: How AI is changing search and advertising

Cracks in the Ad Stack: Publishers Want Power, Not Just Promises

The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies

Small Business Owners Head to Capitol Hill to Urge Lawmakers: Protect Digital Advertising, Pass a National Privacy Law

Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg

Webinar Recap – How in-app bidding is transforming —and what’s new in Prebid SDK 3.0

The future of media buying: A balance of brand, agency and tech

Navigating tariff-fueled price hikes, 48% of shoppers prioritize apparel in spending plans

Big Tech has always tried to own the open web. With AI, it could succeed

Paywall Bypass on the Rise: How Publishers Can Safeguard Content & Revenue

Straight talk from DanAds | Summit 25 in Europe

Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers

5 Essential Metrics to Improve Header Bidding Performance

From Grey to White: How Machine Learning Became the Wizard of Media and Publishing

The Open Garden’s Watershed Moment: Reflecting on Google's April 2025 News

Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB

The Tariffs And The TV Upfronts

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done

Media Briefing: What The Washington Post’s deal with OpenAI says about the future of AI content licensing

Digital Marketing Musts for Publishers: Locking in Monetization with Brand SafetyHome

Paywall Bypass on the Rise: How Publishers Can Safeguard Content & Revenue

Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax

How publishers drive meaningful performance with vendor partnerships

Ad Tech in Freefall: Curation, Chaos, and the DSP Downshift

TikTok touts livestreaming as next big revenue stream for creators and agencies

Contextual Understanding Needs to be Cross-Channel

Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation

The Rundown: The potential browser buyers if Google’s forced to sell Chrome

As AI lawsuits mount, publishers still struggle to block the bots

AI Is Everywhere, But Where Is It Really Adding Value?

Why Publishers, Not Third-Party Cookies, Hold the Future of Advertising

How Can AI Integrated Brand Safety Process Strategic Chaos?

Google on Trial: What the Verdict Means for Ad Tech’s Future

Unpacking Digital Adspend 2024

Why curation is not just a buzzword

IAB UK Digital Adspend 2024

How Dotdash Meredith’s Joetta Gobell D/Ciphers Intent Signals and Measurement Innovation

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning

We all think we know what Ad Quality is. But could there be more than meets the eye?

Supercharged Storytelling: Maximising Brand Lift with Nativo's Greg Friend

AdExchanger and AdMonsters Reveal 2025 Top Women in Media & Ad Tech

Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry

DV’s 2025 Q1 Quality & Attention Benchmark Report

Unfiltered: Monetization Myths, Signal Scraping, and What’s Really Broken

The FPC Podcast Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify

What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)

What is Agentic AI And How is Transforming Digital Advertising

U.S. Tariffs: Consumer Impact Report, April 2025

Quo Vadis: #114: Did we nail it?

Admiral Protect: Server-Side Technology to Block More Adblockers and Paywall Loopholes

Will Google Retreat from the Open Web?

Ad Tech’s Online Watering Hole Reacts To Antitrust Ruling That Google Is A Monopoly

When Rome Fell: Reflections on the DOJ Ruling and the Fall of Our Digital Rome

What would the digital ad supply chain look like if we restarted it from scratch?

Confronting Imposter Syndrome and Gender Bias in Tech

To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys

Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

IAB Europe’s Guide to Sponsored Products

Four AI trends and why they matter to media businesses

IAB/PwC Internet Advertising Revenue Report: Full Year 2024

Google Is Found Guilty Of Operating An Ad Tech Monopoly (!)

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

How Great Leaders Stick to Their Values—Even in Difficult Times

Brand Safety is a Difficult Dance in a Chaotic Landscape

Data Curation: Examining European Expansion 

Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing

Undermining Ourselves: How Advertising Keeps Getting Standards Wrong

Diminishing Returns

Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail