What We’ve Read

Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is

The Rundown: Google Chrome’s IP tracking updates

DOGE’s Unfettered Access to PII Prompts Legal Challenges

Why Data Minimization Is A Very Big Deal For Ad Tech

International standards and World Economic Forum (WEF)

Cookie or not: what if the solution was based on a plural and collaborative approach?

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Tools, Threats, and Hot Takes for Publishers

Burt Benchmarks – Monthly Report

Someone asked me why I’m against curation

Grocery Retail Media Networks Are Evolving – Here’s How And Why

Retail Media Trends to Look out for in 2025

Exploring PRISM: Immediate Media’s Data Evolution

Quo Vadis: #97: ATEF Podcast with Joe Marchese

#98: What If Google Opens Up YouTube Inventory?

IAB Tech Lab’s 2025 New Year’s Resolutions for the Industry

Visitor Relationship Management: The Key to Sustainable Revenue Growth for Online Media

Prompt Engineering and Efficient Work with AI

Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud

Maximising Ad Spend and Yield Through Innovation for Advertisers

Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

Apple steps up expansion of its News platform

Meta ends fact-checking, drawing praise from Trump

Quo Vadis: #97: ATEF Podcast

How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

Google Makes A Big Move Against A Shared Enemy: Big Button Ads

IAB Report Highlights Optimism in Digital Advertising with Double-Digit Growth for Retail Media, CTV, and Social

CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer

Nine Ad Manager on Building a Self-Serve Platform

The Most In-Demand Roles In 2025 And The Opportunity They Present For Black Professionals

Apple's Board Urges Shareholders To Vote Against A Proposal That Would Dismantle Its DEI Initiatives

What is the Future of Brand Safety on Meta's Platforms? 

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?

Leveraging AI in Brand Safety Without Losing the Human Touch

X To Add Multiple New Defendants In Ad Boycott Suit

OpenAI, The New York Times debate copyright infringement of AI tech companies in trial arguments

SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics

Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market

The Trade Desk Is Acquiring Advertising Metadata Startup Sincera

That Sports News Story You Clicked on Could Be AI Slop

Will Sell-Side Curation Leave Publishers Behind?

What is a persona? More than just data

Digiday+ Research: More than half of publishers reported revenue increases in 2024

As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

Prebid 2024 Year in Review: A Year of Progress and Impact

Webinar Recap: Prebid End of Year Recap & 2025 Preview

NextRoll and Audigent Set New Milestone with Audience Activation in Google’s Privacy Sandbox

The Trade Desk’s Acquisition Of Sincera: Bad News For DV and IAS

Partnering with Axios expands OpenAI’s work with the news industry

CES 2025: AdTech Recap

Private User Matches with Cryptographic Guarantees with PAIR

WTF is identity resolution?

The Impact of Privacy Regulations in Ad Tech in 2025

The OpenRTB updates YOU should adopt in 2025 courtesy of IAB Tech Lab

Top 5 Questions Publishers Should Ask Their Video Partners

Quo Vadis: #100: Five Personas Attending AdTech Economic Forum London

IAB Barometer Member Survey Reports

Local Media Industry Bullish on Digital in 2025; 83% Forecast Digital Ad Revenue to Increase or Hold Steady

Publishers Fear They Missed Their Chance To Cash In On Curation

Digiday+ Research: Publishers' feelings about the media industry are shaky, but they're still optimistic for 2025 - Digiday

Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

New Marketing Trends to Watch in 2025: Adapting to the Future of Digital Advertising

Amp spotlight: Top ad trends to watch in 2025

Retail chain WHSmith brings first airport ad network into the specialty retail media race

As Trump returns to the White House, media buyers clamp down on brand safety

Why Contextual Targeting Is Critical for CTV’s Next Phase

The State of Publisher Video Strategies

Developer Creates Infinite Maze That Traps AI Training Bots

Retail Tech Is Ready To Help Retailers Solve All The Wrong Problems

'The New York Times' takes OpenAI to court. ChatGPT's future could be on the line

2024 Ad Quality Report: Ad Quality and Malvertising Trends

Filling the Cart: The Product Listing Ad updates you need

#101: ATEF Podcast

IAB Data Privacy Study Validates the Consumer Value Exchange and Shows that Privacy and Personalization Can Co-Exist

Bid Throttling vs. Prebid Timeouts: Understanding the Differences and Best Practices for Maximizing Ad Revenue

What Publishers Need to Know About Ad Injections

5 Advertising Technology Trends You Need to Know for 2025

The IAB Tech Lab 2025 Roadmap

OAO Webinar:  "Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory"

Content 1.0 to Content 2.0 Mapping Officially Released

ATEF Podcast with Stephen Master

Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels

IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change

The Rise of Omnichannel Retail Media:  Bridging the Gap Between Online and Offline Advertising

Data Privacy Week: Know the Laws of the World Wide Web

Government oversight was the ghost at the feast during this week’s IAB ALM

Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb

What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur

A deep(er) dive into DeepSeek’s privacy policies 

Shadows of regulation: AI use in the EU public sector

Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera

U.S. 2025 Consumer Insights Report for Digital Commerce

The AI Blueprint for 2025: Guardrails, Data, and the Human Touch

How AI Video is Transforming Business Communication: Key Takeaways from HeyGen's Joshua Xu

FTC’s COPPA Rule Update—What Publishers Need to Know

How ad curation is maturing

DMEXCO Column: Retail Media in 2025

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

Privacy Sandbox Progress Report

In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth

Brand Safety Shifts Markedly in 2025

Ever-Elusive Transparency

2025 Digital trends and predictions 

Take control of your data: Data Privacy Day 2025

Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization

Quo Vadis ATEF Podcast with Laura Martin

Reclaiming revenue: Why publishers must take control of their data

The TV Currency Wars Are Over. Shrug.

Digital Advertising Malware in 2024: Lessons for 2025 and Beyond

Ad tech comes to TV

The Hidden Costs of Rushing Your Head-to-Head OVP Tests

Google rolls out several new PMax updates following successful beta launches

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever

How different media channels contribute to an audience-first omnichannel strategy

How different media channels contribute to an audience-first omnichannel strategy

Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice

Demystifying the OpenRTB Video plcmt Attributes

Elevating the Profile and Leadership of Women in Advertising Technology

5 Out of Home Trends You Need to Know for 2025

Balancing Efficiency and Integrity: A New Approach to Ad Tech

How AI Assistants Revolutionise Ad Revenue Optimisation and Analytics?

Programmatic Advertising and Direct Ad Sales – Why Are Both Necessary?

Signal Shift Sneak Peek: The Value of a Conversion

Why work in PubTech?

Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization

Full Report - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ?

Hiding in Plain Sight: The Ad-Supported Piracy Ring Driving Over a Billion Monthly Visits

ADOMIK Q4 Report Q&A

Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM

The Importance of Media Literacy in 2025

Adapt or Fade: 7 Key Takeaways from IAB ALM 2025

DV’s 2024 Q4 Quality & Attention Benchmark Report

It's Time to Join the Tide: Rise of Zero-Party Data

Quality, Transparency And Trust Will Define The Future Of Ad Tech

2025 Ad Trends: AI, Regulation, and Social Media Shifts

Contextual ads: 7 experts on relevancy, privacy & AI

5 Missteps to Avoid When Applying or Recertifying to the DPF Program

Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

Consumer Psychology Unleashed: Peak Season Tactics That Work All Year

From SEO to GEO: How AI Search is Reshaping Digital Visibility

Threads Driving More Engagement Than X, Report Finds

How to tackle ad fraud in 2025

In 2025, Expect Omnichannel, AI, and New Privacy Initiatives

Search, AI Engines Take On Specific Roles

Three tech start-ups using AI to boost publisher ad revenue

Taking Action: Strengthening Protections Against High-Risk, Ad-Supported Content And Attacking the CSAM Issue Together

Sustainability Portal

Why Agentic AI is a wake-up call for measurement standards

Subscription growth trends to watch in 2025

5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech

Thriving Not Just Surviving

No More Excuses: Policing the Supply Chain with Diligence and Transparency

From Platform to Protocol: Renaming the GPP

How Supply-Side Platforms (SSP) Are Driving Smarter Monetization & Improved Ad Experiences

WTF is identity resolution?

Proposed Rule Changes and an Executive Order: What It Means for Direct Selling Companies

Digital Publishing: Outlook and Priorities for 2025

‘I don’t think it’s over’: Former head of DEI on corporate diversity’s uncertain future

AI Briefing: Ad tech world debates how to address CSAM concerns

Navigating Data Protection in Digital Advertising with the IAB Data Protection Assessment Template

Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada 

Real Threats to Publisher Pageviews—and How to Combat Them

How Supply-Side Platforms (SSP) Are Driving Smarter Monetization & Improved Ad Experiences

Hidden Signals:Decoding 2024’s Digital Ad Trends

Marketing Budgets and the Green Future of the Industry with Marie-Lou Penin

Why Adblock Recovery Is Just the Beginning of Visitor Relationships

AI Startup Sued By Major Publishers Over Alleged Copyright Infringement

Audience Curation: When advertising learns from the food industry

Unlock full-funnel outcomes with retail data

Programmatic Advertising Forecast and Ad Tech Trends H1 2025

Striking the Balance THE CONSUMER PERSPECTIVE ON PRIVACY, PREFERENCE, AND PERSONALIZATION

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

How Marketers Brace for the European Accessibility Act

Instream vs. Outstream: A Market Reset, Not a Crisis

Relevant Digital Launches Relevant AI - Q&A with Petri Kokkonen

Permutive Q&A: Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

How AI is Reframing Inclusion in Media and Advertising

Seeing Through The Hype: The Difference Between AI And Machine Learning In Marketing

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds

It’s Time for the Ad Industry to Ditch Fixed-Size Ads—For Good

In the pitch for brand dollars, retail media networks turn to creators

Secure Matching & Measurement for Data Clean Rooms

International standards and World Economic Forum (WEF)

Why Data Minimization Is A Very Big Deal For Ad Tech

DOGE’s Unfettered Access to PII Prompts Legal Challenges

The Rundown: Google Chrome’s IP tracking updates 

Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is

AI Chatbots Influence on Minors Under Scrutiny in California, NY

Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

The Global Advertising Privacy Shift: What Privacy Regulations Will Bring in 2025

If It Bleeds It Leads: Gory Celebrity Images Drive Investment Scams

Quo Vadis #103: ATEF Podcast

Direct vs. Programmatic Inventory for Ad Recovery

1st Party Data is the key for Retail Media Networks!

Publishers No Longer Need To Wonder If They’re On MFA Blocklists

Brand Safety in Flux: MFA’s, Social Media Shifts, & Reputational Risk

AI Search is Eating the Web—Can Publishers Stop It?

Veni Vidi Vici Vendor Management

WTF is attribution modeling?

AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans

Can We Do Better Than ROAS?

Brand Safety Institute Launches MFA Transparency Utility for Publishers

Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger

“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

Opinion | From abundance to scarcity: online advertising and signal loss

JPMorgan Chase’s David Pinto-Carpenter on redefining media buying for a 225-year-old banking giant

Privacy by Design Episode 1: The value of consumer relationships in the age of privacy

What It Means To Measure ‘True ROI’

IAB Resurfaces Push For Responsive Ads

Friend or foe: Navigating the AI revolution in digital publishing

Futurescape: preparing for 2030 & beyond

Journalists are using generative AI tools without company oversight, study finds

Key Takeaways from the California Lawyer’s Association 2025 Privacy Law Summit

Quo Vadis #105: AdTech Futures Program

News U.K. rethought brand safety, and is starting to profit from it

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles

Canadians, Ketchup Wars and Ad Tech

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic

TeenAge Privacy Program (TAPP)

Children's Advertising Review Unit (CARU)

What Trump’s DEI Ban Means for Black Media and the Ad Industry’s Future

AI content licensing lessons from Factiva and TIME

March 6th 2025 Data Day of Reckoning

What’s Really Powering Ad Tech in 2025? Insights from Women at the Forefront

Celebrating International Women’s Day – Meet IAB Ukraine’s CEO Anastasiya Baydachenko

From Mentee to Mentor: How Women in Media Can Pay It Forward

Quo Vadis #106: ATEF Podcast

Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

A Wrapper Guide for Digital Publishers and Ad Networks

Content Is King: Adding Extended Content Identifiers to OpenRTB