What We’ve Read

Twitch Celebrates 'Legendary Women' For International Women's Day

Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is

The Rundown: Google Chrome’s IP tracking updates

DOGE’s Unfettered Access to PII Prompts Legal Challenges

Why Data Minimization Is A Very Big Deal For Ad Tech

International standards and World Economic Forum (WEF)

Cookie or not: what if the solution was based on a plural and collaborative approach?

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Tools, Threats, and Hot Takes for Publishers

Burt Benchmarks – Monthly Report

Someone asked me why I’m against curation

Grocery Retail Media Networks Are Evolving – Here’s How And Why

Retail Media Trends to Look out for in 2025

Exploring PRISM: Immediate Media’s Data Evolution

Quo Vadis: #97: ATEF Podcast with Joe Marchese

#98: What If Google Opens Up YouTube Inventory?

IAB Tech Lab’s 2025 New Year’s Resolutions for the Industry

Visitor Relationship Management: The Key to Sustainable Revenue Growth for Online Media

Prompt Engineering and Efficient Work with AI

Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud

Maximising Ad Spend and Yield Through Innovation for Advertisers

Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

Apple steps up expansion of its News platform

Meta ends fact-checking, drawing praise from Trump

Quo Vadis: #97: ATEF Podcast

How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

Google Makes A Big Move Against A Shared Enemy: Big Button Ads

IAB Report Highlights Optimism in Digital Advertising with Double-Digit Growth for Retail Media, CTV, and Social

CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer

Nine Ad Manager on Building a Self-Serve Platform

The Most In-Demand Roles In 2025 And The Opportunity They Present For Black Professionals

Apple's Board Urges Shareholders To Vote Against A Proposal That Would Dismantle Its DEI Initiatives

What is the Future of Brand Safety on Meta's Platforms? 

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?

Leveraging AI in Brand Safety Without Losing the Human Touch

X To Add Multiple New Defendants In Ad Boycott Suit

OpenAI, The New York Times debate copyright infringement of AI tech companies in trial arguments

SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics

Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market

The Trade Desk Is Acquiring Advertising Metadata Startup Sincera

That Sports News Story You Clicked on Could Be AI Slop

Will Sell-Side Curation Leave Publishers Behind?

What is a persona? More than just data

Digiday+ Research: More than half of publishers reported revenue increases in 2024

As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

Prebid 2024 Year in Review: A Year of Progress and Impact

Going Direct Is Working For The New York Times – Even When It Comes To Programmatic

Becoming Customer Zero: A Journey to Scalable Data Products

How Publishers Can Evolve into Data-Driven Organizations

Why Visitors Leave Your Site: 10 Common UX Mistakes to Avoid

Publishers Don’t Just Need a Seat at the Curation Table. They Need Control.

Webinar Highlights: How Better Ads Certification Helps Publishers Grow Revenue

Google is reportedly pursuing AI licensing deals with news publishers

Reach to put ‘serious focus’ on subscriptions but expects to keep most news free

DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends

Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers

2025 Response Rate Report: Benchmark Data for Media Performance

“Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

What The White House 'AI Action Plan' Means For Advertisers

When AI Meets Media Quality

The Missing Piece of the “Outcomes Era” Debate

Dynamic Bulldinkie

IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

Your CAPI Cheat Sheet: Understanding Conversion APIs

Tech’s Two Philosophies

The Sell Side Guide to Identity for Publishers and Media Owners

From Manual to Intelligent: Harnessing AI Agents for Next-Generation Advertising Efficiency

Brand Safety and the Fight for Effectiveness

Summit Snapshot: Rep. Joyce Calls for a Federal Data Privacy Framework

Texas Is Getting Tough On Data Protection

Commoditization 2.0: How Agentic AI Could Undermine The Open Web’s Best Publishers

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

Commerce media has emerged – what brands and platforms need to know

It's the end of the internet as we know it

How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers

The Silent Killers in Your Ad Tech Stack: 4 Red Flags You Can’t Afford to Ignore

US state AI legislation: Reviewing the 2025 session

Into the Signal: Redefining Media Quality

In-Banner Video Is Back, And It’s Eroding The Value Of Web Video

AppLovin Is For Gamers, Part One

Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Samsung Ads & The New Era of TV Advertising

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Google Discover adds AI summaries, threatening publishers with further traffic declines

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

PAIR 1.1 Protocol & New Prebid Module Released

ID-Less Solutions Guidance Finalized

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Why Summer Isn’t a Slow Season: How to Maximize Ad Revenue During Traffic Lulls

Gen Z loves premium content, not just YouTube. Here’s the data to prove it.

Adam Singolda In Conversation With Sir Martin Sorrell: AI, Advertising, and Reinvention in 2025

How Smart Ad Refresh Helps Publishers Increase Revenue

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

The hidden flaw in your data collaboration strategy (and how to fix it)

Burt Benchmarks Monthly Report

The Publisher's North Star: A Guide to Building the Golden Record for Your Audience

Quality Over Time: The Long And Short Of Digital Ad Measurement

The Missing Piece of the “Outcomes Era” Debate

In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search

The Slop Web: Welcome to the AI-Generated Ghost Town

Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI

WTF is request duplication?

Nerd alert! Let's talk about what I call IP Transparency.

Why ‘do not scrape’ policies matter more than you think

Digital Out-Of-Home (DOOH) Measurement Guide

The year is 2023. All media is retail media

Building Privacy-First, Resilient Solutions for a Safer Digital Future

Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues

Google Pressured By Publishers To Find AI Overviews Opt-Out

How AI Is Reshaping Account-Based Marketing

Why 85% of Teams Are Racing to Implement Data Engineering Automation in 2025

D-Shortiez: Inside the Criminal Network Behind Those Fake 'You Won!' Pop-Ups

How Publishers can Maximize Monetization with AI

Why Publishers Shouldn’t Pause Cookieless Data Strategies

Prebid 10.0.0 Release

Here are the biggest misconceptions about AI content scraping

Urgent bid lodged with UK regulator to stop Google AI Overviews ‘stealing journalism’

Crawler Crisis Begets CDN Changes

Dark Traffic Isn’t New—Here’s What Publishers Need to Know

Why Publishers Shouldn’t Pause Cookieless Data Strategies

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

Introducing pay per crawl: enabling content owners to charge AI crawlers for access

Cannes 2025: AI, Authenticity, and the ROI of Responsibility

Time’s up for platform privilege

2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes

The ad industry is obsessed with AI — but what about its energy use and sustainability?

You Do You. AI Will Do the Rest.

Bold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss

Google to the UK CMA: Drop Dead

Ads.txt for CTV Explained

Why there’s a CPM slump in a growing CTV market

FTC Hobbles Brand Safety

Measuring Digital Audio in Media Mix Models (MMM): A Beginner’s Guide

Fixing the Leaky Revenue Pipe Between Brands and Publishers

Control, Costs, and Confessions: Surviving the Programmatic Maze

Reimagining Advertising in APAC’s Privacy Era

FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys

How AI and PubTech Are Redefining Publisher Power [Recorded Webinar]

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

The Future of AI and Considerations for Brand Safety

Children's Food & Beverage Advertising Initiative (CFBAI)

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond 

Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws

Mobile Time Overtakes TV in the UK, but TV Provides a Mood Boost

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

The Rundown: What CMA’s crackdown on Google really means for publishers

Q1 2025 Saw Largest Increase in Digital Publisher Revenues Since Pandemic, AOP and Deloitte Reveal

Offerwall gives publishers more options to monetize and audiences more control over how they access content.

The End of Publishing as We Know It

DV Live: Streaming TV: Capturing Audiences in a Shifting Landscape

What happens when your audience disappears before you even reach them? | Hearst Magazines

Top Takeaways from Cannes 2025

How OOH sellers can modernize without losing differentiation

Balancing Growth & Relationships: TV4’s Self-Serve Journey

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence AdvertisingHome

ShadowBot Slip-Ups: DV’s Guide to Fraudster Mistakes

Vlad Stesin, of Optable, on privacy-compliant advertising in the age of AI

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

What is a Registration Wall? Definition, Examples, and Best Practices

Q&A with Roy Shkedi, Founder and CEO of Intent IQ

"Shifting the Balance of Power Back to Media Owners": A Coffee With Fern Potter, Multilocal

AI, Accountability, and Assurance - Getting it Right

How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

No Shade, But Does Anyone Still Care About The Privacy Sandbox?

AMP UP 2025 - Now Available: State of the Industry - Fireside Chat with Media Trailblazers (Recorded Session)

IAB’s Digital Advertising Invoice API Specifications

User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media

If you feel that diminishing returns on social media are affecting your results... You're not alone.

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

IAB Releases Invoice API Specs For Public Comment

How Newsweek is Re-engaging Trust with Its Audience

FAST Return On Investment in Advertising

Burt Benchmarks May Report

Ad Watchers: Expanding Knowledge of Soft Law - What is CISR?

IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?

How AI and PubTech Are Redefining Publisher Power

Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence

Auction Reselling Benefits Everyone but You

From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

How AI-backed neuro-contextual technology is improving ad targeting

The Brand Safety Industry Needs to be More “Fit” for Purpose

IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Innovating Beyond Cookies

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

The Year US Regulators Got Serious About Cookie Consent

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

Digital Advertising Alliance Announces Review of Application of DAA Self-Regulatory Principles to AI Systems and Tools

Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?

ITA Announces the Official Launch of International Privacy Certifications

Global Cross-Border Privacy Rules (CBPR)

Ad Growth Decelerates Again, April Weakest In 19 Months

Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed

Listen up: Why audio cuts through the noise and captures attention

Marketing To Machines: A New Performance Strategy In The Age Of AI Agents

Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration

Relationship Advice for Media Publishers: How to Build Lasting Connections with Your Visitors

It’s A Wrap On The Prebid Race

Brand Safety is Dead—It’s Time to Rally Behind Contextual Alignment

Boostr’s AMP UP 2025 UPdate

The winners and losers of Google’s AI Mode

How Scibids AI Is Redefining Media Buying At DoubleVerify

IAB Gaming Ad Formats Framework

In-house agencies navigate a new phase of purpose and pressure

Top 5 Benefits of a Multi-Channel Monetization Strategy for Publishers

Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen

How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered InnovationHome

From Survival to Strategy: Reflections on Commerce Media Five Years on From a Global Pandemic

How To Avoid AI Fails? Best Practices for AI Implementation!

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

🛠️ What Happens When Publishers Build the Stack?

Navigating Data Quality & CTV Measurement - The Pub Way

Has Google just killed the checkout page? Adland reacts to ‘AI Mode’

Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

Prog IO Live: AI, But With A Human Gut Check

What is Agentic AI And How is Transforming Digital AdvertisingHome

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying

IAB’s new VP of AI on the most urgent AI issues the ad industry should address

State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns

True Efficiency in Ad Ops: Clarity, Control, and Confidence

From OAO to adops.com: CEO Craig Leshen on Elevating Ad Ops for Publishers

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

The 2025 Research Insights Hub

The Power of Publisher-Direct Ad Campaigns

What Happens When Brands Stop Advertising?

Building Smarter Standards for a Complex Media Landscape

Amazon Joins the Prebid Party With Its Own Adapter

IAB Europe Data Consent Framework Ruled Illegal By Belgian Court

DV Global Insights 2025 | Bot Fraud in CTV: The Hidden Drain on Ad Budgets

Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings

Video is making podcasts a premium buy for advertisers

Why It Might Be Time To Rebrand The Open Web

Microsoft Advertising is closing the Xandr DSP, layoffs pending

How the semantics of search are changing amid the zero-click era

TCF and GDPR: A Years-Long Dispute Settled – What Publishers Need to Know

Trump just handed data brokers a gift - in the form of our data

The Belgian Market Court annuls APD’s decision regarding TCF

3 podcast innovations that build audience and revenue

Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

Can AI Deliver Better Returns for Email Marketing?

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Confessions of a Former Curation Hater: “I’ve Changed My Tune.”

Ad Tech in Freefall: Curation, Chaos, and the DSP Downshift

Microsoft Advertising is closing the Xandr DSP, layoffs pending

From Risk to Reward: Navigating Brand Safety in 2025

In Graphic Detail: How YouTube redrew the TV map

Sincera Offers A Free API For Some Of Its Prized Metrics

Chronicles of Signal Loss

Relationship advice for publishers

The Trade Desk’s Mike O’Sullivan on unlocking Sincera data for the open internet

Pushing the Boundaries of the AI Revolution in AdvertisingHome

From Custom to Context: How Canadian Media is Evolving for Impact

AI overviews: How are publishers adapting to the rise of clickless search?

Quo Vadis #116: Going Deeper into the AI AdTech Market Landscape

How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

Malvertising’s New Threat: Exploiting Trusted Google Domains

Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

Over 72% of U.S. TV viewing was ad-supported in Q1 this year

Loblaw Advance’s Pratyush Kumar on the rise of retail media in Canada

Attention Measurement Guidelines: Now Open for Public Comment

A Peek Inside Vevo’s Growing Programmatic Ad Business

Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business

The real reason marketing measurement keeps failing

Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First

Burt Benchmarks April Report

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So 

Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons

Episode 122: Inside Taboola’s Strategy for the Open Web

The New York Post’s multi-platform publishing strategy

Trump Administration Playing Truth or Dare with EU-US Data Privacy Framework

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

Contextual Understanding Needs to be Cross-Channel

How Tripadvisor Scaled Global Ad Sales with Self-Serve

The Behavioral Economist’s POV On Marketing Measurement

Digiday+ Research: Programmatic ad spend loses out to email this year

Most Chrome Privacy Sandbox Testers See A Silver Lining In Their Investment

Advertisers push to standardize real-time auctions in retail media

Boost team productivity, profits, and your career.

Connected TV World Summit 25

The Compelling Need For Academic Research On Industry Self-Regulation

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

From Request to Opportunity: Redefining a Basic Programmatic Term for a Publisher-Empowered Era

DV Global Insights: Trends in the Modern Streaming Landscape

Bridging the Analytics Gap: Insights from the 2025 Practitioner Survey

How Publishers are growing their revenue in today’s privacy-first world New EraHome

In Graphic Detail: How AI is changing search and advertising