Beeler.Tech Originals

Publisher considerations for partner consolidations

Publisher considerations for partner consolidations

Publisher considerations for partner consolidations

Emry DowningHall (Programmatic Revenue & Strategy, Unwind Media)

October 27, 2025

From spreadsheets to strategy: How MediaCo transformed its reporting with Switchboard

From spreadsheets to strategy: How MediaCo transformed its reporting with Switchboard

From spreadsheets to strategy: How MediaCo transformed its reporting with Switchboard

B.Tech Team, Rob Beeler + Christina Chung (VP of Business Operations, MediaCo) and Ju-kay Kwek (Co-founder and CEO, Switchboard Software)

October 13, 2025

Fixing the flaw in data collaboration, a conversation with Permutive’s Joe Root

Fixing the flaw in data collaboration, a conversation with Permutive’s Joe Root

Fixing the flaw in data collaboration, a conversation with Permutive’s Joe Root

B.Tech Team, Rob Beeler + Joe Root, CEO and co-founder of Permutive

September 29, 2025

What publishers should really ask when choosing an OVP, lessons from EX.CO’s Jacob Uzana

What publishers should really ask when choosing an OVP, lessons from EX.CO’s Jacob Uzana

What publishers should really ask when choosing an OVP, lessons from EX.CO’s Jacob Uzana

B.Tech Team, Rob Beeler + Jacob Uzana of EX.CO

September 22, 2025

Virtual Roundtable: From manual to momentum, Alex Campbell on automation with DanAds at theScore

Virtual Roundtable: From manual to momentum, Alex Campbell on automation with DanAds at theScore

Virtual Roundtable: From manual to momentum, Alex Campbell on automation with DanAds at theScore

B.Tech Team, Rob Beeler + Alex Campbell, Sr. Director, Ad Tech & Programmatic at theScore

September 15, 2025

Start 'em, Sit 'em revisited: publisher priorities for H2 2025

Start 'em, Sit 'em revisited: publisher priorities for H2 2025

Start 'em, Sit 'em revisited: publisher priorities for H2 2025

B.Tech Team, Rob Beeler + Craig Leshen, CEO of adops.com

September 8, 2025

The future of publishing is human and self-serve with Paul Cassar of DanAds

The future of publishing is human and self-serve

The future of publishing is human and self-serve with Paul Cassar of DanAds

B.Tech Team, Rob Beeler + Paul Cassar, Head of Self Serve Sales at DanAds

September 8, 2025

An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)

An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)

An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)

B.Tech Team, Rob Beeler, Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) + Tamir Shub (VP of Business Development, IntentIQ).

Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary

Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary

Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary

B.Tech Team, Rob Beeler + Patrick O’Leary, Founder & CEO of Boostr

Inside identity: Strategy, signal, and smart data moves with Optable’s Alexandre Guertin-Aird

Inside identity: Strategy, signal, and smart data moves with Optable’s Alexandre Guertin-Aird

Inside identity: Strategy, signal, and smart data moves with Optable’s Alexandre Guertin-Aird

B.Tech Team + Rob Beeler, Alexandre Guertin-Aird, VP of Customer Solutions at Optable

August 13, 2025

Beeler.Tech made the Inc. 5000 list for 2025, and we did it our way

Beeler.Tech made the Inc. 5000 list for 2025, and we did it our way

Beeler.Tech made the Inc. 5000 list for 2025, and we did it our way

Rob Beeler, Beeler.Tech

August 12, 2025

Bots, brains and bottom lines: How publishers can harness both automation and AI

Bots, brains and bottom lines: How publishers can harness both automation and AI

Bots, brains and bottom lines: How publishers can harness both automation and AI

Hazel Broadley, Beeler.Tech

August 11, 2025

Power Struggles, Curation, and the Future of Adtech: What Publishers Need to Do Next

Power Struggles, Curation, and the Future of Adtech: What Publishers Need to Do Next

Power Struggles, Curation, and the Future of Adtech: What Publishers Need to Do Next

Rob Beeler + Chris Kane, founder of Jounce Media

July 29, 2025

Hidden revenue, faster answers: Inside Aditude’s new dashboard toolkit for adops teams

Hidden revenue, faster answers: Inside Aditude’s new dashboard toolkit for adops teams

Hidden revenue, faster answers: Inside Aditude’s new dashboard toolkit for adops teams

Rob Beeler, Andrew Wilson (VP of Data and Platforms, Aditude), and Erik Omlid, (CTO, Aditude)

July 23, 2025

Reactive vs. Predictive: The Publisher’s Guide to Price Floor Optimization with Opti Digital

Reactive vs. Predictive: The Publisher’s Guide to Price Floor Optimization with Opti Digital

Reactive vs. Predictive: The Publisher’s Guide to Price Floor Optimization with Opti Digital

Rob Beeler, Beeler.Tech

July 21, 2025

Virtual RoundTable: TV for More Than Just Big Budgets: What TV4 Learned Building Self-Serve with DanAds

Virtual RoundTable:

Virtual RoundTable: TV for More Than Just Big Budgets: What TV4 Learned Building Self-Serve with DanAds

Rob Beeler

June 30, 2025

Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment

Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment

Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment

Team.Beeler

June 26, 2025

AI’s real challenge for publishers isn’t extinction; it’s speed and agility

AI’s real challenge for publishers isn’t extinction; it’s speed and agility

AI’s real challenge for publishers isn’t extinction; it’s speed and agility

Rob Beeler + Alex Kantrowitz, Founder of Big Technology

June 19, 2025

Navigating what’s next: AI disruption, identity shifts, and the power of collective action

Navigating what’s next: AI disruption, identity shifts, and the power of collective action

Navigating what’s next: AI disruption, identity shifts, and the power of collective action

Hazel Broadley, Beeler.Tech

June 16, 2025

Q&A with Roy Shkedi, Founder and CEO of Intent IQ

Q&A with Roy Shkedi, Founder and CEO of Intent IQ

Q&A with Roy Shkedi, Founder and CEO of Intent IQ

Rob Beeler, CEO Beeler.Tech and Roy Shkedi, Founder and CEO of Intent IQ

June 9, 2025

Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence

Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence

Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence

Rob Beeler + Kate Chakina, GM of Forecasting at Burt Intelligence

June 6, 2025

From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova

From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova

From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova

Rob Beeler + Katherine Tuluzova, CEO of Sigma Software (part of Sigma Software Group)

June 6, 2025

Sigma Software and Prebid Mobile 3.0

Sigma Software and Prebid Mobile 3.0

Sigma Software and Prebid Mobile 3.0

Bryan Szekely, Head of Ad Strategy- Sigma Software

May 28, 2025

Boostr’s AMP UP 2025 UPdate

Boostr’s AMP UP 2025 UPdate

Boostr’s AMP UP 2025 UPdate

Katie Schuele, Co-founder and Chief Customer Officer at Boostr, and Rob Beeler, Beeler.Tech

May 27, 2025

True Efficiency in Ad Ops: Clarity, Control, and Confidence

True Efficiency in Ad Ops: Clarity, Control, and Confidence

True Efficiency in Ad Ops: Clarity, Control, and Confidence

Michael Alania, Executive Vice President, Business Operations at adops.com

May 19, 2025

The Curation Spark in the Programmatic Forest

The Curation Spark in the Programmatic Forest

The Curation Spark in the Programmatic Forest

Gareth Glaser, Owner/Author, Gareth Hates AdTech & Scott Messer, AdTech Therapist, Messer Media & Rob Beeler, CEO, Beeler.Tech

May 16, 2025

I Wanna Be Curated

I Wanna Be Curated

I Wanna Be Curated

Rob Beeler & Gavin Dunaway, Marketing Director @ The Media Trust

May 13, 2025

OAO is now adops.com, but the real story is what it means for all of us

OAO is now

OAO is now adops.com, but the real story is what it means for all of us

Rob Beeler

May 6, 2025

Industry Voices: How to Play It Right On CTV

Industry Voices: How to Play It Right On CTV

Industry Voices: How to Play It Right On CTV

GeoEdge & Beeler.Tech

April 24, 2025

The Surprising Truth About CPMs: Why Low Can Mean High Performance

The Surprising Truth About CPMs: Why Low Can Mean High Performance

The Surprising Truth About CPMs: Why Low Can Mean High Performance

Ori Mendi, Co-Founder & CEO, Kueez

April 23, 2025

Dinner and some CTV Talk

Dinner and some CTV Talk

Dinner and some CTV Talk

Rob Beeler

March 30, 2025

Efficiency Unleashed: Optimizing Your Order Management System

Efficiency Unleashed: Optimizing Your Order Management System

Efficiency Unleashed: Optimizing Your Order Management System

Dan Calamai

March 29, 2025

Admiral Launches Admiral Connect

Admiral Launches Admiral Connect

Admiral Launches Admiral Connect

Rob Beeler

March 11, 2025

Privacy By Design Podcast

Privacy By Design Podcast

Privacy By Design Podcast

Rob Beeler

March 5, 2025

Relevant Digital Launches Relevant AI - Q&A with Petri Kokkonen

Relevant Digital Launches Relevant AI - Q&A with Petri Kokkonen

Relevant Digital Launches Relevant AI - Q&A with Petri Kokkonen

Rob Beeler

February 26, 2025

Permutive Q&A: Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

Permutive Q&A: Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

Permutive Q&A: Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

Rob Beeler

February 22, 2025

ADOMIK Q4 Report Q&A

ADOMIK Q4 Report Q&A

ADOMIK Q4 Report Q&A

Rob Beeler

February 10, 2025

OAO Webinar: "Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory"

OAO Webinar: "Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory"

OAO Webinar: "Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory"

February 1, 2025

Start 'em, Sit 'em: Publisher Priorities for H1 2025

Start 'em, Sit 'em: Publisher Priorities for H1 2025

Start 'em, Sit 'em: Publisher Priorities for H1 2025

Craig Leshen, President at OAO

January 11, 2025

Finding your next million prospects with advanced audience development

Finding your next million prospects with advanced audience development

Finding your next million prospects with advanced audience development

Dave Zahner, SVP at 5x5 Data Coop

December 21, 2024

Regulatory Compliance Chasing Evolving AI Technologies

Regulatory Compliance Chasing Evolving AI Technologies

Regulatory Compliance Chasing Evolving AI Technologies

Bryan Szekely, Head of Ad Strategy- Sigma Software

December 20, 2024

Four Reasons Publishers should have their own Identity Graph

Four Reasons Publishers should have their own Identity Graph

Four Reasons Publishers should have their own Identity Graph

Tim Bradbury, President/General Manager, 5x5

November 18, 2024

Five Ways Ad Ops Teams Can Drive Efficiencies In 2025

Five Ways Ad Ops Teams Can Drive Efficiencies In 2025

Five Ways Ad Ops Teams Can Drive Efficiencies In 2025

Craig Leshen, President, OAO

November 10, 2024

Safeguarding the Ad Experience at the DSP Level

Safeguarding the Ad Experience at the DSP Level

Safeguarding the Ad Experience at the DSP Level

Rob Beeler

November 2, 2024

The Impact of Dynamic Take Rates: The Primis Report

The Impact of Dynamic Take Rates: The Primis Report

The Impact of Dynamic Take Rates: The Primis Report

Rob Beeler

October 30, 2024

Building Audience Engagement with a Bespoke ID graph

Building Audience Engagement with a Bespoke ID graph

Building Audience Engagement with a Bespoke ID graph

Team.Beeler

October 1, 2024

Discussing Publisher Addressability with LiveIntent

Discussing Publisher Addressability with LiveIntent

Discussing Publisher Addressability with LiveIntent

Team.Beeler

September 30, 2024

5×5 First Impressions

5×5 First Impressions

5×5 First Impressions

Team.Beeler

September 15, 2024

Aditude First Impressions

Aditude First Impressions

Aditude First Impressions

Team.Beeler

September 15, 2024

Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham

Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham

Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham

Team.Beeler

September 12, 2024

The Ad Ops Guide to Outsourcing

The Ad Ops Guide to Outsourcing

The Ad Ops Guide to Outsourcing

Melissa Chapman

September 7, 2024

Camp.Fire: The Lifecycle of a Bid Request

Camp.Fire: The Lifecycle of a Bid Request

Camp.Fire: The Lifecycle of a Bid Request

Team.Beeler

September 1, 2024

Online Networking, Drop the Capital N

Online Networking, Drop the Capital N

Online Networking, Drop the Capital N

Melissa Chapman

April 20, 2024

Camp Fire September 28, 2023 Publisher Flooring Strategies

Camp Fire September 28, 2023 Publisher Flooring Strategies

Camp Fire September 28, 2023 Publisher Flooring Strategies

Team.Beeler

September 28, 2023

Security Solution Scorecard

Security Solution Scorecard

Security Solution Scorecard

Team.Beeler

October 26, 2020

Power struggles, curation, and the future of adtech: what publishers need to do next

Power struggles, curation, and the future of adtech: what publishers need to do next