Hidden revenue, faster answers: Inside Aditude’s new dashboard toolkit for adops teams

Every dashboard you’ve ever used probably promised “insights,” but how often do they help you fix what’s broken or capitalize on what’s working right away? More likely, you’ve found yourself stuck digging through layers of irrelevant data, hitting roadblocks, or waiting days for the insights you need today.

Andrew Wilson, VP of Data and Platforms, and Erik Omlid, CTO, at Aditude understand something fundamental:

In adops, visibility is worthless without clarity.

That’s why Aditude’s new approach flips the script, putting publisher adops teams back in the driver’s seat by giving you control over your data story in real time. For instance, you can slice and dice, customize views by bidder or ad unit, and drill down to pinpoint the exact change causing unexpected revenue shifts.

In my exclusive conversation with Andrew and Erik, we walk through how publishers are already using these dashboards to reduce time wasted hunting through reports, increase their capabilities for spotting hidden revenue opportunities, and troubleshoot issues before they become crises. We also looked ahead. We discussed what it really means for dashboard to become “living organisms,” why alerting could refine your day-to-day, and how integrating pre-bid and SSP data into your insights could fundamentally change your performance strategies.

If you’re responsible for results, this Q&A is for you. Because time is your most precious resource. You need insights that actually deliver on the promise of being “actionable,” faster answers, and data that leads directly to smarter revenue decisions. Here’s how you get there.

Rob: Welcome both. Tell us a bit more about Aditude’s platform, and the importance of real-time dashboards for publishers.

Andrew: My background centers on data and analytics. I live in the numbers and make decisions based on what they tell me. What makes Aditude powerful is our real-time insights stream combined with completely customizable data visualization. Publishers constantly need to examine different dimensions or format reports in specific ways, so having a centralized hub where they can personalize their data access and quickly troubleshoot issues isn't just convenient, it's essential for competitive operations.

Rob: What new features has Aditude introduced to help publishers customize and explore their data more effectively?

Andrew: We've launched a comprehensive dashboarding solution that puts publishers in complete control of their data narrative. Users can seamlessly add existing charts, reorganize KPIs, apply targeted filters—like the frequently requested browser breakdowns—and save personalized views that reflect their unique operational needs. These dashboards are fully shareable across teams and can serve as customized homepages for instant access to critical metrics.

Our standout "explore" feature transforms static reporting into dynamic investigation. Users can drill into specific data points directly from any dashboard, enabling real-time troubleshooting and deeper analysis without losing context or starting over.

Rob: So, when would I hit “explore”? Can you give me a scenario?

Andrew: Perfect example: you notice revenue spiked unexpectedly. Instead of accepting that surface-level view, you can instantly pivot from daily revenue trends to bidder-specific performance—maybe a new bidder activated without your knowledge. From there, you can drill down to individual websites to identify recent configuration changes. This creates a clear trail from symptom to root cause, allowing you to accurately monitor and optimize performance based on actual data rather than assumptions.

Rob: That's really the crux of a dashboard. You're looking for change and then you're trying to figure out what made that change. So, with a dashboard like this, you don't have to start from scratch. You’re able to parse down to what you think the factors are, and then save those as a new dashboard and so on. Is that right?

Andrew: Exactly. Your dashboards evolve organically with your understanding. Using that bidder analysis example—once you've identified the key insight, you simply add that new chart to your existing dashboard and save it. Over time, your dashboards become increasingly sophisticated and tailored to your specific operational patterns and concerns.

Rob: How does Aditude support different user roles, like adops teams vs. executives, in using dashboards effectively?

Andrew: We provide role-specific dashboard templates that recognize the fundamental differences in how teams consume data. Adops teams need granular views—ad unit performance, win rates by demand source, technical troubleshooting metrics. Executives require strategic overviews focused on revenue trends, market opportunities, and high-level KPIs.

These templates aren't restrictive starting points; they're springboards. Users begin with professionally designed, role-appropriate dashboards, then customize and expand them as their analytical needs become more sophisticated.

Erik: The real power lies in data consolidation. Aditude enables users to integrate disparate sources—Google Analytics, SSP payment estimates, content calendars—into unified, customizable dashboards. When building visualizations, users select both chart types and specific data sources, creating a centralized command center.

This approach eliminates the bottlenecks and limitations of traditional tools like Looker. Teams develop a shared, authoritative source for revenue and performance data without requiring extensive data engineering resources or technical dependencies.

Andrew: On top of this, we're actively expanding our data integration capabilities, particularly around pre-bid auction data and bidding behavior analytics. This provides publishers with unprecedented visibility into their entire revenue ecosystem. The ultimate goal is enabling users to combine all revenue-impacting data streams into comprehensive dashboards for complete operational confidence.

We're also developing intelligent alerting systems where users can establish metric thresholds and receive automated notifications when performance crosses those boundaries. This eliminates constant manual monitoring while ensuring critical changes never go unnoticed. While we're continuously evolving these capabilities, our roadmap includes expanding SSP integrations and enabling side-by-side analysis of multiple data sources, which dramatically improves discrepancy troubleshooting and issue resolution.

Rob: Alerts would certainly be key for me as I don't have time to look at reports on a daily basis, but equally I need to know when something changes. And again, I think that all comes down to the idea of a dashboard as a living organism. It’s never static, right?

Andrew: Precisely. Dashboards should serve as the foundation for business understanding, not the destination. They're living tools that adapt, grow, and become more valuable as your operational sophistication increases.

Rob: And with this platform, you guys are going from simply providing the wrapper to competing with some of the leading media insights platforms out there. Would you agree?

Andrew: Absolutely. My philosophy is that behind every metric lies another metric driving it. This mindset of perpetual exploration is Aditude's core DNA. We don't just surface data—we help publishers uncover the layers beneath surface metrics to understand what's truly driving their business performance.

It's about providing tools that enable publishers to identify new revenue opportunities, resolve operational issues, and develop deeper business intelligence. Every insight generates new questions, and Aditude is architected to help answer them systematically.

Erik: Our mission centers on returning data ownership to publishers. Unlike rigid, overly structured platforms that create dependency relationships, Aditude delivers deep, exploratory access to publishers' own data environments. Users gain the freedom to investigate independently without relying on others for detailed reporting.

We're fundamentally about empowerment, putting analytical control back where it belongs: in the hands of the publisher.

Andrew: Another key advantage is the speed at which users can go from question to answer. Our architecture enables publishers to move from question to actionable answer rapidly, dramatically reducing the time required to identify and capitalize on revenue opportunities. This real-time exploratory capability is crucial for adops teams who need to respond immediately to changing conditions rather than waiting for scheduled reports or manual analysis.

Rob: Well, that's the thing. When it comes to measuring a particular unit, my current mode is to ask someone on my team to do it. Of course, they spit me back numbers, but I don't have the dashboard that helps me visualize it. That’s what’s missing - and I think you’re filling that gap, and really starting to put publishers back in the driving seat.

Erik: Exactly. We're passionate about publisher empowerment because data visibility directly correlates with business confidence. The more control publishers have over their campaign data and performance metrics, the more strategic and profitable their business decisions become. It's about transforming data from a reporting obligation into a competitive advantage.

Whether it’s uncovering hidden revenue opportunities or troubleshooting with speed and precision, Aditude’s mission is clear: give publishers real control over their data. If you want to learn more about how your team can move faster and explore deeper, get in touch with Aditude today.

This is content created in paid partnership with Aditude. We only feature partners who we believe bring real value to the publisher community.