Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham 

Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham 

Tags
Curation
Author

Team.Beeler

Published Date
September 12, 2024

Curation is at the top of every publisher’s mind as they try to determine who is curating them, how they are being curated, and whether it is ultimately good for their business. With the majority of revenue in the open marketplace coming from programmatic direct deals, publishers need to understand this shift and who to partner with to put their best foot forward.