Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment

Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment

Author

Team.Beeler

Published Date
June 26, 2025

The IAB has released updated General Terms & Conditions and is currently seeking public comment. This update, the first major overhaul in 25 years, aims to modernize the foundational agreements for digital advertising transactions. The public comment period is open until July 21, 2025, and feedback will be used to finalize the new terms.

Scott Messer, Principal & Founder of Messer Media, and Angelina Eng, VP Measurement, Addressability & Data Center & Center of Excellence Operations of the IAB joined us for the June Camp.Fire to give us an overview the changes in the current version of the Ts&Cs.

Scott Messer posted his slides on LinkedIn.

These terms will impact our industry for years to come, it is worth the commitment of some time now for you and your legal team to have your voice heard!

  1. Learn more here: IAB General Terms and Conditions: Open for Public Comment
  2. Submit the Participation Request Form to share feedback. You don’t have to be an IAB member.
  3. Submit feedback!
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