Security Solution Scorecard

You need to protect your users to grow as a publisher. The security solution scorecard. The most important recommendation that I can make is that you have a security partner. If you are running programmatic without a security partner, you are serving malvertising and inappropriate ads to your users. The fact that you don’t see it, doesn’t mean it isn’t happening. Most likely you are losing users who consider you an unsafe brand without ever letting you know of their poor perception of your site. Price alone should not be the deciding factor. There are several solutions out in the market that cater to different types of sites and offer different kinds of security. For media companies, you need a partner that knows the digital advertising ecosystem. Publishers will have their own standards for ad quality. It, therefore, pays to spend some time thinking about what partner will be the best fit. Effectiveness is hard to measure: Test anyway. Unless you are a security expert yourself, it might be hard to tell who the right partner will be. First and foremost, you should make sure the solution is easy to implement. Ask for a trial and make sure the UI shows you what you need to see. Dig in and check for false positives (counting something as malicious when it’s not).