Rob Beeler + Jayson Dubin, CEO of Playwire
In his latest video conversation, Rob sits down with Jayson Dubin, CEO and Chairman of Playwire, for a technical dive into the future of monetization and ML-driven adops. But first, Rob needs to address the obvious: he’s talking to the Batman of adtech.
A recent LinkedIn post playfully positioned Dubin as the Caped Crusader, an identity he happily embraces. But the comparison runs deeper than cosplay. Batman is the ultimate underdog, a human facing superpowered foes, who wins through ingenuity, grit, confidence, and of course, brilliant technology.
For Dubin, that’s exactly how Playwire operates in a Gotham-like adtech ecosystem filled with shifting villains: opaque intermediaries, outdated tools, and rising complexity for publishers.
“We’re going up against the biggest [tech players] - the Googles, the Yahoos,” Dubin explains. “How do we navigate? We’ve got great tech, and a mindset that says, I am Batman. We take on the biggest problems, and we build the tools that help publishers fight the villains.”
That framing sets the stage for Playwire’s latest announcement: RAMP (Revenue Amplification Management Platform), a first-of-its-kind system designed to unify analytics, control, optimization, and automation in a single, modular suite built for enterprise-scale publishers.
And if Dubin is Batman, RAMP is the Batcave.
RAMP: the platform that brings it all together
As Rob points out, publishers today have no shortage of tools, but adopting or replacing them is a heavy lift. Analytics platforms, header bidding tools, pricing engines, monitoring systems, identity modules, and machine-learning add-ons all promise value, but rarely work in concert.
RAMP, Jayson argues, solves that fragmentation: “It’s the first platform that really brings everything together,” he says. “Some companies are great at analytics. Others are great at managing header bidding. Others lean in on AI.”
What’s been missing until now is “one platform built on the latest tech stack that puts the entire toolkit into one place.”
More importantly, RAMP wasn’t designed as just another vendor-facing product. It was built to run Playwire’s entire ecosystem - 1,000 publishers, 10,000 apps, and 50 billion monthly impressions - using automation, AI, and decades of collective adtech experience. RAMP provides a modular, compliant, scalable, automated platform designed for transparency and trust at every level.
Two modes, one mission: executive clarity + ops-level control
RAMP’s interface is split into two conceptual experiences: First, executive-level insights provide quick answers to questions such as: are we up or down? Where are problems emerging? Which properties or revenue streams need attention? Rob and Dubin both agree that RAMP’s north star metric is RPS (revenue per session), as it “cuts through all the noise. CPM, fill rate - they have their place, but RPS tells the truth.”
Second, adops teams can use RAMP as a precision instrument. They can dial every knob to build custom reports via an embedded Looker instance; set monitoring and automated alerts; configure page-level or segment-level ad setups; create versions and control traffic splits; run multivariate tests; or turn ML-driven optimizations on or off.
Machine learning everywhere, with complete transparency
Perhaps the most impressive differentiator is how deeply machine learning is embedded across RAMP, but always paired with transparency and human override. Whether it’s price floors, traffic shaping, bidder prioritization, timeout optimization or segment-level delivery - every major lever can be automated.
After all, as Rob points out, operators want both control and automation - flexibility to test their own hypotheses with visibility into why something works. RAMP delivers exactly that.
Direct sales as a force multiplier
Another advantage Playwire brings is its 50-person direct sales team going out directly to the agencies getting PMPs and PGs with custom high-impact campaigns. Direct sales now account for nearly 35% of Playwire’s revenue - and with an exclusive partnership with Magnite, Playwire extends publisher reach even further.
A future-proofed platform for a future that’s only getting harder
The reality facing publishers includes traffic pressures, LLM-driven disruptions, rising complexity, and the mandate to ‘do more with less’. They need tools that reduce costs, increase transparency, and boost revenue. RAMP was built to solve 90% of the hardest problems, while giving publishers demand streams no one else has. Rob agrees that as publishers evaluate their 2026 strategies, RAMP deserves serious consideration.
Batman couldn’t have said it better.