(Once again, war is keeping us apart from people in our community. We hope everyone remains safe in the days ahead.)
Yes, we are in San Antonio right now. Yes, most of us will take a quick jaunt over to see the Alamo. No, that’s not why we picked this location. There will be no symbolic drawing of the line to see who is willing to perish in the name of ad operations. I’m not dressing up like Davy Crockett. No one expects a rallying call, “remember ad ops!” to be remembered for generations.
Why? It’s just too easy a comparison – I try to be more clever than that. Of course, publishers feel like they are about to be overrun by superior numbers. That’s because they are. But let’s admit that no one wants to be a martyr in the name of 300x250s.
No, if we’re going to relate our discussions to San Antonio, I think the River Walk is a good one. San Antonio took a solution for flooding and turned it into a unique “city under the city.” San Antonio reimagined what was possible. Let’s also point out that today marks 190 years since Texas declared independence from Mexico.
Reimagination. Declaring independence. Controlling our own destinies. Publishing in general may not know what to do next, but it feels like some of us are gearing up for a fight. Investing in the creation of content – especially fact-based journalism – should not be a lost cause.
If you hear some hootin’ and hollarin’ from down this way, know that my plan this week is to try to get everyone at Base.Camp fired up about what comes next. Saddle up, campers!
OK, since we’re coming to you live in this week’s issue from Base.Camp San Antonio, it’s safe to say the countdown to Base.Camp is officially over!
But the countdown to Navigator NYC has begun… in fact, it’s right around the corner on May 5, 2026, folks.
What can you expect at Navigator? Well, it’s easier to show you…
This year, we’re excited to announce that Justin Evans of The DataStory will be one of our keynotes at Navigator!
Justin will argue that publishers, ad tech operators, and data leaders are already sitting on their biggest growth lever. He calls it latent data: the signals, transactions, and operational breadcrumbs your company generates every day. The question isn’t whether you have it. It’s whether you know how to unlock it.
We’re also thrilled to share that Dr. G, who wowed the crowd at Base.Camp Savannah, will be joining us again in New York this May! She’s a resilience expert who works with teams and leaders navigating constant disruption.
Want to join us? Raise your hand for Navigator today.
Here are a few of our favorites from the start of the year. Get caught up now, because we’re about to drop a lot of new editorial goodness in the coming weeks:
- Turning premium CTV into performance revenue with EX.CO’s Lior Yossef In this conversation, Rob Beeler joins Lior Yossef, Director of Product at EX․CO, to unpack where CTV monetization is falling short, and what media owners should be doing differently. Together, they explore the disconnect between “premium” perception and practical yield mechanics, the risks of biased optimization, and why machine learning must move beyond buzzword status to real-time execution.
- Camp.Fire: Rob’s RevenueScape Publishers aren’t short on industry conversation. They’re short on clear, usable options that can move revenue without turning into a three-month research project. That’s the context for February’s Camp.Fire meeting: a practical conversation about building a structured repository of revenue-generating opportunities for publishers. This conversation is for our exclusive publishers and partners only community.
- The backyard test: a framework for publishers in the AI era For publishers navigating AI, working sessions like AI Publisher Response Live are all about pressure-testing assumptions before they calcify into strategy. As we learnt in the latest episode, where Rob was joined by guest speakers Amanda Sabreah and Scott Messer, the AI moment is forcing publishers and adops teams to confront an uncomfortable question: what do you actually control?
- The future of publisher revenue lives beyond the page This isn’t an article about AI. This is an article about viewing publishers as more than just owned and operated traffic and views. Instead, we should view publishers as brands that reach audiences. Not just any audience or individual on your website and/or app, but your audience all across the internet.
Want to get caught up on everything we’ve published? Start here.
Here’s the latest news, and yes, it’s all true:
- The AI Publisher Response agenda keeps growing for publisher teams AI Publisher Response is a working session built for publisher teams who want a clear, practical path through the noise of AI. This event brings publishers together to focus on the questions that actually matter to you: what should be automated, what must stay human, how your org should evolve, and how you protect your content and revenue in a market moving faster than your resources.
- DEAL: Landmark Executive Roundtable Series on March 20 (Virtual) In a landscape defined by constant disruption, DEAL – Dialogue on Exits, Acquisitions & Landscape – offers a rare forum for unfiltered conversation and strategic connection. Curated and hosted by Landmark Ventures’ Investment Banking team, this off-the-record series is designed to illuminate what’s next: from emerging market signals to transformative deal opportunities.
- Save the date: Post-San Antonio Camp.Fire on March 24 Camp.Fire is where publishers and partners meet up to talk about the top topics within our community. In this edition of Camp.Fire, we’ll come together monthly to discuss the big takeaways and action items from Base.Camp San Antonio. Camp.Fire is exclusive to our existing publisher and partner community.
A full list of all 2026 events we’re involved in, all in one nice little package:
- Base.Camp San Antonio - March 1-4, 2026
- Advertising Economic Forum NYC - March 18-19, 2026
- Digital Day Camp: Spring - April 15 & 16, 2026
- Navigator NYC - May 5, 2026
- AI Publisher Response Event - May 6, 2026
- Navigator London - June 9, 2026
- Base.Camp La Jolla - October 4-7, 2026
- Digital Day Camp: Fall - October 21 & 22, 2026
- Base.Camp Madrid - November 8-11, 2026
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