Event harvesting season has begun and I’ll be in Madrid this week for the Seedtag Publisher Summit. I was supposed to then head to IBC and DMEXCO, but I canceled that leg of the trip. It was going to be just a bit too much, and while I will have FOMO, I feel like I made the right decision.
I think we’ve all seen this sign at some point and then looked at the dirty surroundings and wondered, “Would it matter if they did?”
Sometimes it feels like this same feeling applies to our role within our industry. I can tell you categorically that I’ve never instructed any of my programmatic partners to bend the rules on my behalf. I have been very clear, however, that I want revenue, and they have done their best to oblige. To what extent they do what they do is not something that is visible to me. So, when I'm asked about transaction IDs, I cannot say that I’ve ever asked nor has any of my partners asked me for my opinion. Some publishers, I’m sure, do discuss this, but the majority do not. They simply ask for more revenue and leave it to our partners to implement.
James Strang has a proposal that could bring more transparency to the marketplace called ROAD. I shared it with some people, and one of the responses I got back was: “Does this assume middlemen are duplicating bids and not publishers? I thought publishers were doing it.”
I can’t speak for all publishers regarding their practices, but I assure you that some of us wash our hands. I just wish we worked at a nicer restaurant. Still, we’re not absolved of the wrongdoing done on our behalf. But let’s be clear that many things are going on that we aren’t aware of. We need to change that.
Your reading checklist:
- The future of publishing is human and self-serve, with Paul Cassar of DanAds
- Start 'em, Sit 'em revisited: publisher priorities for H2 2025, with Craig Leshen of adops.com
Base.Camp Savannah is almost here…
There’s a reason why leaders from Tribune, Golf.com, Edmunds.com, The New York Times, Dow Jones, People Inc., Bloomberg Media, Ziffmedia, Raptive, Sightline, Chegg, Walmart Connect, Tripadvisor, Expedia Group, Netflix, Graham Media, DailyMail, Yahoo, NASCAR, Gannett, and countless others are coming to Base.Camp Savannah this October:
Savannah is less than a month away. The agenda is packed with critical topics like realistic 2026 revenue planning strategies, AI, automation, data strategy, stopping the site traffic bleed, and many more. This is your opportunity to get in the room with your peers, have the conversations that actually move things forward, and walk away with ideas you can act on..
Raise your hand today, and we’ll work with you to get you to Savannah.
Early-bird pricing for Digital Day Camp ends Sept. 24!
Time is running out for you to take advantage of early-bird pricing for Digital Day Camp in Toronto on October 22, 2025. After three sold-out events, Digital Day Camp is still the only for Canadian digital media leaders and innovators to come together to tackle our industry’s biggest questions:
- How do we bring Gen Z into our world, or how do we survive in theirs?
- How do we raise the bar for CTV ad quality?
- And what does it take to make data-driven approaches actually pay off?
- Where should we really be placing our bets for 2026?
- What role will agentic advertising play in redefining the market?
- When will good behaviour with privacy and data governance pay off?
- Can direct-sold strategies still thrive alongside programmatic dominance?
- How do changing patterns of traffic impact revenue plans, and how do we respond?
Leaders from Pelmorex, Narcity Media Group, Better Collective, and Kobayashi + Zeitguys (just to name a few) are already signed up to join us. Now, it’s your turn. Get on the list today, while early bird registration for Digital Day Camp is still open!
Base.Camp Lisbon will inspire the kind of change this industry desperately needs
What does the future for publishers look like and how do we get there? Is agentic-traded advertising the future or just a distraction? We know it’s a problem if direct-sold can’t compete with programmatic at scale, but is it possible? How do we solve the disconnect between sales teams and ad ops? What is the current trajectory of retail media in Europe, and where are the opportunities?
These are just some of the questions leaders from Live Nation, Tripadvisor, Wall Street Journal, Kinective Media℠ by United Airlines, The Weather Company, Publisher Collective, Planet Sport, Netflix, News Group, PGA TOUR, Telegraph Media Group, City Digital Oy, Condé Nast and others will be tackling this November at Base.Camp Lisbon.
If you’re interested in joining us, now is the time to raise your hand.
A full list of our 2025 events all in one nice little package:
- Base.Camp: Savannah, GA October 5-8
- Digital Day Camp, Toronto - October 22
- Base.Camp: Lisbon, Portugal - November 2-5
Catch up with TWIPN this week:
Sip, Connect & Celebrate: TWIPN End-of-Summer Social in NYC - this week!
📅 September 10, 4:30- 7:00pm
📍 Experian Offices: 261 Madison Ave, NYC
The Women In Programmatic Network is excited to host their second annual gathering, bringing together professionals across adtech to connect, celebrate, and continue building a community that champions power, parity, and pay equity for women in programmatic: September 10th in New York.
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 38, just search “Job Seeker 38” to be taken directly to their description.
Join the Community!
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Women’s Space
Our Women’s Space is growing. We are working on a Code of Conduct for events. One that Beeler.Tech will use and ask all our attendees to agree and adhere to, while then asking the industry to sign on to the same code of conduct. There are lots of ideas about where to do with this to make real change, not only for women, but for everyone. We want to elevate respect and professionalism.
We have a Slack channel and a WhatsApp group. The WhatsApp group has more conversation, but join either or both and add to the conversation!
Please reach out to Melissa if you would like to join one or both.
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Going to DMEXCO?
Our friends at The Digital Voice have put together a crowdsourced DMEXCO event list. Check it out and add your event(s).
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