It all fell into place last week. Savannah turned out to be a perfect setting for some of the most on-point conversations I’ve had in my hundreds of years in the event space. (Yes, people who produce events measure years differently than y’all.)
WATCH NOW: What you missed at Base.Camp Savannah!
It’s not enough to say we should do something about AI or fix programmatic. You get the people tasked with solving these issues for their individual companies in a room, and magic happens. Resilience was a theme (thank you, Dr. G) throughout the conference, and publishers need it.
But resilience won’t be enough.
We need solutions, and we need to take a stand. I can’t wait to see what conversations we have in the community after Savannah.
💥Just say no to clickbait with The Stack
This is your FREE sneak preview of The Stack, a subscription that is your way to stay looped in, giving you the conversations, signals, perspectives, and intelligence you’d otherwise miss.
And here are two FREE juicy teasers of what you can expect:
- As publishers, we don’t serve readers, we serve shareholders
- Publishers, chasing revenue at all costs is costing you
Anonymous publisher op-ed
“Even those so-called “premium” or “legacy” publishers are in the game now, too. The vast majority of the big players are now running “Paid Partner Content” under the guise of real content. Why? Revenue. These are supposed to be truth-driving, narrative-setting institutions. And yet here they are, pushing clickbait because they need the money to support their cost structures and show growth to shareholders.”
Deep-dive analysis by Rob Beeler
“Creating content is still a valued endeavor. That part hasn’t changed, even if it’s gotten harder. What publishers have to do is keep building and deepening the relationships with their audiences, because that’s the only leverage you own. If you lose sight of that, you’re just letting everyone decide your value for you. And trust me, they’ll always round down.”
👉 Right now, you can join the waitlist for The Stack.
Also on your reading list for this week:
- From spreadsheets to strategy: How MediaCo transformed its reporting with Switchboard (exclusive conversation)
- Fixing the flaw in data collaboration, a conversation with Permutive’s Joe Root
Publishers today are juggling more data, platforms, and revenue models than ever, and the struggle to connect it all is slowing growth. To find out how one leading publisher turned that challenge into an advantage - and what it means for their teams, partners, and growth strategy - Rob sat down with Christina Chung, VP of Business Operations at MediaCo, and Ju-kay Kwek, Co-Founder and CEO of Switchboard Software.
With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest white paper, Rob sat down with Joe Root, CEO and co-founder of Permutive, to discuss the future of publisher data collaboration in a world where identity alone can’t scale.
The full agenda for Digital Day Camp is here!
With a little over a week to go until Digital Day Camp in Toronto on October 22, 2025, the full agenda has arrived, featuring:
- What happens when a 70-year-old retailer rebuilds around digital? Ian Rosen shares how Harry Rosen turned e-commerce from a rounding error into its biggest “store,” reframing investment, board buy-in, and the role of technology in luxury retail.
- Canada has quietly become a proving ground for AI and identity collaboration. We’ll go deep on how publishers, agencies, and ad tech are building privacy-first, data-smart partnerships that actually drive measurable business outcomes.
- Streaming has blurred the line between global and local. Industry leaders explore how Canadian media companies can protect homegrown storytelling, navigate CRTC realities, and compete with Netflix and Amazon without losing their national identity.
- In the attention economy, brand loyalty is the new scarcity. Canada Goose and Bell Media leaders will discuss how they are reengineering marketing, measurement, and media alignment to capture attention, and keep it Canadian.
- With 80-85% of ad dollars flowing to foreign platforms, Canadian media risks losing its cultural mirror. We’ll examine how data, planning, and buying decisions marginalize diverse voices, and how inclusion can become an economic strategy, not a talking point.
- AI is rewriting audience strategy, but not always in ways we expect. Together, we’ll ask whether engagement, not scale, should define success, and how editorial and commercial teams can collaborate without compromising trust.
And that’s only the beginning…
The last three Digital Day Camp events sold out. So, if you’re interested in being a part of the conversations that will decide the future of Canadian digital media, register today.
We’re less than a month to Base.Camp Lisbon!
This November, leaders from Newsquest Media Group, Skyscanner, Cairorcs Media, BBC Studios, Legit, Mail Metro Media, The Economist, Reach PLC, Schibsted, Immediate Media, Bauer Media Group, Adevinta, Planet Sport, Netflix, News Corp, Telegraph Media Group, Livenation, City Digital Oy, Condé Nast, and others have already committed to joining us in Lisbon.
And the agenda we’re tackling together is built for impact and action:
- Consent is just the start of identity. We’ll discuss how publishers can connect audience signals across systems to build smarter, more compliant relationships with readers and advertisers.
- Sometimes the hardest part of AI isn’t building it, it’s getting people to use it. The Telegraph will show how a people-first approach turned hesitation into adoption and created a blueprint for real transformation in a real-world case study.
- Direct-sold revenue takes a hit when traffic dips, but it doesn’t have to collapse. Learn how publishers are rethinking sales, packaging, and partnerships to stay profitable when audience numbers fluctuate.
- Not every visitor is created equal. Together, we’ll break down how to identify and monetize audiences that truly move revenue for you and your advertisers.
- Privacy rules keep changing, but the game hasn’t: no consent, no campaign. We’ll talk about the new realities of compliance and how to stay profitable while staying legal.
- Agentic buying, shifting platforms, changing partners. The future won’t wait for you to predict it. We’ll focus on what publishers can actually control as the landscape evolves.
If you’re interested in joining us, now is the time to raise your hand.
A full list of our 2025 events all in one nice little package:
- Digital Day Camp Toronto - October 22, 2025
- Base.Camp Lisbon - November 2-5, 2025
- Base.Camp San Antonio - March 1-4, 2026
- Advertising Economic Forum NYC - March 19, 2026
- Digital Day Camp: Spring, April 15 & 16, 2026
- AI Publisher Response Event - TBD
- Navigator NYC - May 5, 2026
- Navigator London - June 9, 2026
- Base.Camp La Jolla - October 4-7, 2026
- Digital Day Camp: Fall - October 21 & 22, 2026
- Base.Camp Madrid - November 8-11, 2026
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 1, just search “Job Seeker 1” to be taken directly to their description.
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Advance Women
📅 October 28, 5:30 - 7:30 pm
📍 Silver Lining Lounge @ Moxy LES, 145 Bowery, New York, New York, USA, 10002
“You’re on mute”. We’ve all been there - talking for minutes on a Zoom call before someone politely points out that they haven’t heard a word. It’s time to change that and Unmute yourself. Please join Advance Women for a night of unfiltered, unforgettable conversations with women who’ve been there. Expect an evening of inspiration centered on what happens when women come together without filters, fear, or hesitation.
A huge thank you to the sponsors and community for making this event happen! LG Ad Solutions, Automattic, Screenverse, Personalized Meetings & Travel, OpenX, AD LUCEM, AdLib: DSP Advertising Made Easy, Intent IQ, The Digital Marketeer Podcast with Stefanie Beach, and iDigress! Space is limited! Register today!
Join the Women’s Space
Our Women’s Space is growing. We are working on a Code of Conduct for events. One that Beeler.Tech will use and ask all our attendees to agree and adhere to, while then asking the industry to sign on to the same code of conduct. There are lots of ideas about where to do with this to make real change, not only for women, but for everyone. We want to elevate respect and professionalism.
We have a Slack channel and a WhatsApp group. The WhatsApp group has more conversation, but join either or both and add to the conversation!
Please reach out to Melissa if you would like to join one or both.
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