Mar 24, 2025 Newsletter: Can the game be changed?

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Pub Date
March 24, 2025

So. Many. Events. I know we are part of the event congestion you’re suffering from, but the only solution we see is to keep working harder to make our events better. AdTech Economic Forum is an example. What a lift to pull it off but what a payoff. It was so good.

Taking all of the events and announcements this month, the game is changing. Scope3’s agentic plans redefine some assumptions we’ve had about how we can transact. IAB Tech Lab’s Trusted Server could do the same. Knock the Privacy Sandbox, but Dotdash Meredith is using it to tie their first-party data strategy together. At the AdTech Economic Forum, we heard people looking to invest millions of dollars into new ideas - not a retread of what’s been done in the past.

With all this movement by others, what are you doing? You can decide that what you are doing doesn’t matter. I assure you, you will prove yourself correct. The game is changing. Remove the weight of cynicism about what we do and explore what we can do. Game on!

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The agenda is published! There are still a few spots pending approval, but the bulk is there. Check it out!

Keynotes - lean back, listen, ask questions, think big -

Breakout discussions - lean in, roll up your sleeves, share, learn -

  • How Does Attention Translate to Impact?
  • Activating Brand and Performance for Real Results
  • Life in the FAST Lane: Streaming is Everywhere
  • A Case Study in Breaking the 4th Wall: Measurement
  • Quebec and Beyond…
  • Where do Bespoke Offerings Fit in an Efficiency World?
  • #Empowerher: Elevating Women in Leadership
  • And more…

Register here!

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Last week, we announced a few speakers. More have been secured, but while we work on clever titles, let’s talk about what we want to tackle on May 6th at Navigator New York:

  • A new kind of publisher is emerging without all the legacy baggage. What can we learn from them?
  • Our alignment with chief product and chief data officers is evolving as we rethink revenue strategies. Let’s bring them into our world and join theirs.
  • Agency and brands are evolving their strategies as well. Let’s talk to them!
  • A first-party data strategy that only focuses on ad targeting has missed the forest for the trees.
  • Privacy compliance may be costing you unnecessarily.
  • People aren’t waiting for programmatic to fix itself. Let’s discuss the new ways to move forward.
  • No other conference talks about direct sold as much as we do even though for some publishers it is the majority of their revenue.

For you buzzword seekers: AI, curation, attribution, CTV, ads.txt, return of Flash, commerce media, attention metrics, Super Signal Aggregators, etc.*

  • some items in that list were added for differential privacy reasons. If you think that’s funny, you have to attend.

Register today.

Don’t have an invite? Request one.

Requested one and haven’t heard? We heard you, we will reach out soon.

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Big speaker and topic announcements are coming next week, we promise! This week, we wanted to share the event's location: Glaziers Hall. Glaziers Hall is next to London Bridge on London’s South Bank. It’s a much bigger space than last year and will allow us to do proper breakouts. More breakouts mean more specific topics. More specific topics mean more opportunities for you to help us craft the discussion to make this a must-attend event for you and your teams.

Do you see where we are going with this? Raise your hand, help us make Navigator the event you need at a time you need it. Tell us what you need to get you to Navigator.

Register today.

Don’t have an invite? Request one.

Requested one and haven’t heard? We heard you, we will reach out soon.

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A full list of our 2025 events all in one nice little package:

More things to keep your eyes out for:

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The Chicago Community at their most recent happy hour!

Woman’s Space

Beeler.Tech is all about Community. We want to make space for our community in ways that are helpful for you. To that end, we have created a Slack group and invited many. The WhatsApp Women’s group exists but needs more friends. Please reach out to Melissa if you would like to join one or both.

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Team.Beeler Out