Last year, in a discussion with Andrew Casale, I said something to the effect that publishers must hope users seek out human connections to survive. Andrew cut me off and said, “Hope alone is a terrible business model.” That has stuck with me, and I’ve quoted him ever since. Funny enough, I’ll see Andrew this week at the AdTech Economic Forum, and in April at Digital Day Camp. I don’t hope – I know – he’ll be just as insightful as he was last year in our conversation.
Last week at the Scope3 Landscape event, Dr. Ayana Johnson, a marine biologist and author of What If We Get it Right?: Visions of Climate Futures, echoed Andrew’s words: hope is not enough. She isn’t looking for hope to help battle climate change, but for action. To wait for hope is to wait too long.
Dr. Johnson asked us to imagine a world where we had successfully responded to the climate crisis. I ask that publishers do the same about the future of our industry. There is a version of our ecosystem where user privacy is protected, content creators/publishers are appropriately compensated, and businesses can grow because they reach potential customers with things that can improve their lives.
This won’t happen because we hoped it would happen. It will come about because we built it that way. Let’s begin.
In partnership with Yahoo, AdTech Economic Forum has offered an incredible opportunity to up-and-coming adtech professionals at media agencies, adops professionals at publishers, programmatic traders, sales, marketing and of course, folks working in finance. The winners receive a free ticket to ATEF this week!
Response to the program has been overwhelming with receiving so many applicants that we had four more adtech companies step up to sponsor additional AdTech Futures attendees. A huge thanks goes to Yahoo and to Aditude, Mediaocean, Index Exchange, and Scope3 for making this program a reality!
The The AdTech Economic Forum is THIS Wednesday! Deals will be made. Strategies will shift. The future of AdTech will be debated in one room, one day, one unfiltered conversation.
Don’t miss it!
We are excited to announce two keynote sessions at Digital Day Camp:
- Nikki Stone, Chief Commerce Officer of GroupM, and Sean Cohan, President of Bell Media, will explore how Canadian media companies, advertisers, agencies, and platforms can foster authentic representation, build inclusive teams, and create impactful content and advertising campaigns that resonate with diverse audiences.
- Dominic Cozzolino, a Canadian Paralympic Ice Hockey Gold and Silver Medalist, will share his journey of perseverance, adaptability, and the transformative power of sports in overcoming adversity. CBC as an Olympic Partner will have Joe Gottfried participate and discuss the importance of representation in digital storytelling; the human part of the advertising equation. Advertising, at its core, is about people.
You won’t want to miss this event. Register here!
Drum roll please….these are the first four of the 30 speakers you can expect at Navigator NYC.
- Hibo Ali Griffin, Group Director, CAM at IPG Mediabrands
- Jessica Hogue, Consumer Media at Hearst
- Sarah Thompson, Chief Commercial Officer at The Mantis Group
- Anthony Katsur, Chief Executive Officer at IAB Tech Lab
We have plenty more that we can’t quite announce yet and more agenda details to follow.
Never been to Navigator? Navigator is built for efficiency and immersion with a format designed to maximize impact in a single day. Navigator is where conversations lead to real, immediate change. Join us.
Don’t have an invite? Request one.
Requested one and haven’t heard? We heard you, we will reach out soon.
Navigator London is for the people doing the actual work in ad tech and the business side of publishing. If you’re on the front lines—running ad operations, navigating privacy rules, building data strategies, or just trying to make sure everything doesn’t break—this is for you.
Our goal with Navigator is to bring together senior industry leaders and the up-and-comers who will define what comes next. We encourage experienced professionals to bring their strongest rising talent, making it an opportunity for both strategic discussions and hands-on learning. Sessions are curated for different experience levels—from high-level industry roundtables to tactical, educational breakouts designed to sharpen skills and expand knowledge.
Don’t have an invite? Request one.
Requested one and haven’t heard? We heard you, we will reach out soon.
A full list of our 2025 events all in one nice little package:
- AdTech Economic Forum NYC - March 19
- Digital Day Camp Toronto - April 9
- Navigator NYC - May 6
- Beeler•BASH! - June 4
- Navigator London - June 10
- Base•Camp: Savannah, GA - October 5-8
- Base•Camp: Lisbon, Portugal - November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Beeler.Tech’s Take on March Industry Events
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 14, just search “Job Seeker 14” to be taken directly to their description.
Rob and GeoEdge hosted a dinner last week in NYC to discuss the CTV user experience.
Woman’s Space
Beeler.Tech is all about Community. We want to make space for our community in ways that are helpful for you. To that end, we have created a Slack group and invited many. The WhatsApp Women’s group exists but needs more friends. Please reach out to Melissa if you would like to join one or both.
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