Mar 10, 2025 Newsletter: Emerging from the Desert

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Pub Date
March 10, 2025
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Take your FOMO medication if you have some because if you weren’t in Red Rock Canyon last week, you definitely missed out on what might have been the best Base•Camp ever. We’ve now returned to the real world, and I think I speak for everyone who attended: We are emerging from the desert with new ideas for ourselves, our departments, and our companies. Our Camp•Fire call on Tuesday at noon ET will recap some of the discussions. Camp•Fire is only for our publishers and In View clients. If you’re in either group, look for specific messaging on how to join.

Small thing: I was the guest on a new podcast series by FT Strategies focused on Privacy by Design. Give it a listen.

Small thing but kind of a big thing: We are hosting a CTV-focused dinner this Wednesday in NYC. We have a sponsor who is open to having more than the traditional publishers attend. We’re not letting everyone in, but request an invite, and maybe we’ll break bread this week.

Big thing: AdTech Economic Forum is next week, folks. Have you looked at the speaker lineup? The agenda? Have you seen our initiative with Yahoo to bring up-and-comers into the fold? I can’t speak loudly enough about the importance of being at this event. You want to talk about investments? Invest in yourself and get one of the remaining seats left for March 19th at the Times Center in New York City. Register now.

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Are you ready to shape the future of adtech? In partnership with Yahoo!, AdTech Economic Forum is thrilled to offer an incredible opportunity to up-and-coming adtech professionals across media agencies, adops professionals at publishers, programmatic traders, sales, marketing, and of course, folks working in finance.

This initiative is designed to give the next generation of industry leaders a front-row seat to cutting-edge discussions on the economic and financial forces driving adtech innovation.

As part of our AdTech Futures Program, you’ll receive a complimentary ticket to ATEF where you’ll connect with top investors, innovators, and influencers, gaining valuable insights and building your network for the future.

This is your chance to be part of a dynamic, multi-generational conversation shaping the future of adtech. Apply now!

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We’re still finalizing the agenda, but one thing is certain—Canada’s digital media leaders have work to do. The challenges are real, but the opportunities are also massive. Below are some of the conversations that need to happen, the problems that need solving, and the decisions that will shape the industry’s next chapter.

  • Why are linear and CTV still being bought and sold separately?
  • How do we break the silos between agencies and publishers?
  • How do we ensure quality in the programmatic supply chain?
  • Is Canadian measurement finally catching up?
  • What does true collaboration between brands, agencies, and media companies look like?
  • DEI in media—are we making real progress?
  • How do we make sure Canadian publishers don’t fall even further behind?
  • AI in media—game-changer or just more noise?

Join us for these conversations with your peers from La Presse, Pelmorex, theScore, Bloomberg Media, Cineplex Media, Corus Entertainment, Zoomer, Bell Media, and many others on April 9 in Toronto at Digital Day Camp.

Register here!

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We are still waiting on speakers to give us the thumbs-up to announce, but we can tell you a few things we have lined up. We have an amazing example of a next-gen publisher making a go of it. We have sessions led by the most notable people in publisher product and data. We have agency-led sessions lined up. We have some industry initiatives to be announced. We’re going to talk about where traffic will come from. We’re going to talk about the value of our data that goes beyond how we target ads.

It’s going to be good. Real good. Like, don’t miss it good. Register today. Don’t have an invite? Contact us here.

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A full list of our 2025 events all in one nice little package:

More things to keep your eyes out for:

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