June 9, 2025 Newsletter: Don’t forget to let the dog out

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Pub Date
June 9, 2025

Most of the Beeler.Tech team is on the way to London for Navigator, and we appreciate all of you keeping an eye on the house while we galavant across Europe.

  • Even if she just stands there, make sure Cora goes outside to pee.
  • If you’re a publisher, Slack was on fire—the best ads.txt strategy conversation. Lila lit the match and published her thoughts here. Pubs speaking out! Yes.
  • Water the plants on the kitchen windowsill.
  • Tell us how we’re doing. What do you want more of from Beeler.Tech? We’re in H2/2026 planning mode.
  • The wing of the house dedicated to my jacket collection is off limits. The alarm will go off.
  • Don’t make eye contact with the neighbor if you hope to get anything done that day.
  • Waiting until the last second in the hopes of getting a deal on tickets doesn’t work as well as you think. Best to tell us well in advance so we can work with you.
  • If you’re feeling handy, feel free to fix the mailbox, the porch step, the closet door (too many jackets), the fence has a hole in it…

Finally, thank you to everyone who came out to Beeler•Bash last week.For one night only, we put the decks and demos aside, and gathered with the publishers, agencies, and brands who make this industry what it is. It was an evening built around presence, not programming.

We’re still reveling in the memories of community, conversation, and a reminder that even with hard work ahead, there’s still room for joy. Here are a few snapshots from the evening.

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Navigator London is tomorrow (10 June) … and it’s SOLD OUT!

That’s right, folks. We’ve got a full house tomorrow for Navigator London and a packed agenda built around the industry issues that need more airtime.

If you’re registered, keep an eye on your inbox for last minute details to help you make the most of your day with us. We’ll see you tomorrow at Glaziers Hall!

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We’re going to sneeze and it’s going to be fall. That’s how quickly time is moving. Still, as we’re heading into the back half of the year, you know what that means. The pressure isn’t going to slow down, budgets are tightening, and priorities are shifting. And there’s more riding on the decisions we make.

That’s why we’ve lined up three working events to help you make smarter decisions more effectively:

  • Base•Camp Savannah kicks off October 5. If you’ve been to Base•Camp, you know the deal: sleeves rolled up, honest takes, and a group of people ready to work through the challenges we face as an industry, not just rehash what’s broken.
  • Digital Day Camp returns to Toronto on October 22. One day. One room. Shared ground with Canada’s digital media leaders. Registration is open. If you’ve been looking for a place to cut the spin and get clarity, this is it.
  • Base•Camp Lisbon closes out the season November 2-5. We’re bringing the magic of Base•Camp to Europe. Bring your context, your open questions, and your willingness to collaborate.

Think one of these events is the right fit? Tell us now. The earlier we hear from you, the better.

Hot Off the Presses!

We’ve been having some sharp, honest conversations lately. Specifically, with leaders who are deep in the work and not afraid to talk about what’s really happening. Here are two of our latest.

Katherine Tuluzova on leadership, growth, and building a life outside the hustle

Katherine talks about stepping into the global CEO role at Sigma Software, how Ironman training shaped her thinking, and what it takes to lead with clarity during high-growth (and high-pressure) moments. Read our full conversation.

What publishers need from forecasting now, with Burt Intelligence

Forecasting isn’t just about the number anymore. Burt’s Kate Chakina shares how teams are moving off Yieldex, what modern forecasting actually demands, and why publishers need clarity (not false certainty) if they want to plan for what’s next. Read our full conversation.

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A full list of our 2025 events all in one nice little package:

More things to keep your eyes out for:

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Woman’s Space

Beeler.Tech is all about Community. We want to make space for our community in ways that are helpful for you. To that end, we have created a Slack group and invited many. The WhatsApp Women’s group exists but needs more friends. Please reach out to Melissa if you would like to join one or both.

Join the Community!

Thousands of professionals, of all ages, worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Join the Beeler.Tech Community here! Your teams and colleagues are welcome, too.

Team.Beeler Out