July 7, 2025 Newsletter: How not to get value from Beeler.Tech

Pub Date
July 7, 2025
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This is Noodles. Noodles didn’t like it when I disappeared on a business trip. Noodles chose violence. You don’t have to. It is especially important that you know your options over the next couple of weeks. First, it’s the Beeler family vacation this week.

The following week, after our sold-out Summer in the City party, most of the team is getting together to plot out the future of Beeler.Tech. What I’m trying to say is that I’m not going to be responsive for the next couple of weeks, and I don’t want any more Beeler.Tech property damaged. So here’s what you do.

In the short term, support@beeler.tech is your best bet. Melissa@Beeler.Tech, who knows a thing or two about Beeler.Tech (and is a lot more helpful than I am), and Nicholas@beeler.tech are planning everything event- and client-focused, and are ready for your email.

It is a really good time to tell Beeler.Tech what we should do more of, what we should do less of, etc. We’d love your help to inform our plans going forward. Let us know!

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The wait is over. The Base•Camp Savannah agenda… and it’s a big one.

We’re kicking off Base•Camp Savanna with a powerful keynote from renowned resilience expert Dr. Deborah Gilboa, who will challenge us all to rethink disruption as a strategy, not a setback. Together, we’re going to learn about leading through uncertainty, cultivating durable cultures, and building a future we actually want to be working in. (The timing couldn’t be better for this conversation.)

And that’s only the beginning. Here’s a taste of some of the conversations we already have locked in for the agenda:

  • Forecasting for 2026 in a market where nothing stays still.
  • Building direct-sold revenue in a way that’s sustainable.
  • Reimagining publishers as brands, and why that may be the way forward.
  • What to do when bots are potentially your biggest traffic source.
  • Preparing for the reality of cookie-less programmatic.

These aren’t hypothetical conversations, they’re the real questions everyone’s asking behind closed doors. They’re the challenges we’re all facing right now, which is why coming together as a community to solve them matters more than ever.

So, if you’ve been waiting to see what Base•Camp Savannah will deliver, here you go. Now is the time to take action. Yes, it’s July, and yes, it’s hot. But don’t let these sweltering summer temps fool you; October will be here before you know it.

Review the BaseCamp Savannah agenda.

Then, raise your hand to join us.

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Early bird registration is now open for Digital Day Camp!

After three sold-out events, Digital Day Camp is returning to Toronto this fall, October 22, 2025. We’re bringing Canadian senior decision-makers across publishing, brands, agencies, and ad tech back together for another working day built around real collaboration, idea-sharing, and problem-solving.

Because you told us Digital Day Camp made room for honesty, clarity, and the kind of progress the Canadian digital media industry needs more of. You told us waiting until next year wasn’t an option, and we heard you.

This event is designed for the people shaping the future of media and advertising in Canada. If that includes you, now’s the time to join us.

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Base•Camp Lisbon is happening this fall, November 2-5!

We’re heading to Portugal, folks! Base•Camp Lisbon is one of the final stops on our 2025 calendar, and a rare chance to step away from the noise and dig into what really matters. We’ll come together to solve problems, rethink strategies, challenge the status quo, and create space for the most important discussions we should be having.

Interested in joining us? Raise your hand. And the earlier you do, the more you can use your voice to shape the agenda.

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A full list of our 2025 events all in one nice little package:

  • Base•Camp: Savannah, GA - October 5-8
  • Digital Day Camp, Toronto - October 22
  • Base•Camp: Lisbon, Portugal - November 2-5

More things to keep your eyes out for:

  • Read our take on the top updates/news items from around the industry.
  • Beeler.Tech’s highlights of July Industry Events.
  • Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
  • Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 29, just search “Job Seeker 29” to be taken directly to their description.
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Woman’s Space

Beeler.Tech is all about Community. We want to make space for our community in ways that are helpful for you. To that end, we have created a Slack group and invited many. The WhatsApp Women’s group exists but needs more friends. Please reach out to Melissa if you would like to join one or both.

Join the Community!

Thousands of professionals, of all ages, worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Join the Beeler.Tech Community here! Your teams and colleagues are welcome, too.

Team.Beeler Out