Announcement: We won’t be having a kiss cam at Base•Camp Savannah or Lisbon.
A pub in our community shared that they are working on a presentation for management about ad operations responsibilities. Very quickly, a laundry list emerged, and I have a feeling we aren’t done yet. I feel a blog post coming, outlining everything we come up with.
I’ve spent a couple of decades in “ad ops” and “rev ops” and half of that time trying to get people to attend ad ops conferences. The role has certainly evolved over that time, and it’s currently undergoing its biggest change as people set their sights on automation. Good, and yet I would say that anyone who thinks ad ops goes away doesn’t know ad ops.
Perhaps the name will change, but in my mind, as long as someone asks the question, “Can we make more money?” there will always be someone seeking a way to do so. It is different than sales, and it isn’t programming. It’s always answering the question of attaining maximum revenue and never stopping asking for more. It’s just that what used to be money-making activities might be automated, and the effort to make more money is elevated.
For our publishers and our partners, we have a call on Wednesday to talk about automation with Dennis Colón, Founder, Head of Product & Strategy, Media Division of JIFFY.ai. Dennis and I grew up in this industry together, and I know he’d agree there was mundane shit we had to do back then that we never want to do again. It’s time to make more money in new ways, and that’s what makes the nebulous job of ad ops so exciting.
Your questions are driving the Base•Camp Savannah agenda, and your peers are already signing up
Leaders from The New York Times, The Weather Company, OUTFRONT, WeatherBug, and NASCAR Digital Media are joining us at Base•Camp Savannah (October 5-8, 2025), to tackle what’s keeping ad ops teams up at night, and develop meaningful solutions and strategies on what we should all be doing next.
We want you there with us, and here is just a small snapshot of the questions we already have locked in on our agenda, based on what we’ve heard from you:
- How do we plan for identity when nothing is consistent? Both direct and programmatic strategies now need an identifier strategy. We’ll talk about what’s working, what’s not, and what implementation really takes
- What does IO-based direct-sold growth actually look like now? Direct-sold is still the biggest channel for many publishers, and yet it’s barely discussed in the trades. We’ll be digging into how to make it more visible, valuable, and sustainable.
- What’s your plan for 2026 revenue? You know someone’s going to ask for projections, if they haven’t already. This session is where you’ll talk through the hard questions with peers who are in the same spot you are to strategize how to tackle this question in a way that’s meaningful and accurate.
- What does it take to lead internal change when everyone is at capacity? Publishers know we need to change, but we don’t know how. We’ll discuss how orgs are rethinking structure and setup to be better positioned for the future.
There’s more to come, but if you’ve been waiting to figure out if Base•Camp Savannah is worth your time, this is the moment to get off the fence. We’re building these conversations now, and the people committing early are helping shape the outcomes. Don’t wait.
Review the Base•Camp Savannah agenda.
Then, raise your hand to join us.
Reminder: Early bird registration is open for Digital Day Camp!
There’s no shortage of events, but there’s only one Digital Day Camp.
On October 22, we’re bringing together Canadian digital advertising leaders (from publishing, ad tech, brands, and agencies) back together in Toronto for a working day built around what’s actually happening here. No global generalizations, no surface-level slides… only the honest, status quo-challenging conversations we need to move forward.
This event is designed for the people shaping the future of media and advertising in Canada. If that includes you, now’s the time to join us.
At Base.Camp Lisbon, we’re asking what V2 of our industry looks like…
The version of publishing most of us came up with is fading … and it’s fading fast.
Traffic isn’t showing up like it used to. The platforms are less predictable than ever. And trying to build something durable off of someone else’s algorithm has never felt riskier. We’re past the point of small adjustments. What we need now is a better version of this work… one that doesn’t just react to change, but defines what comes next.
That’s why Eugene Healey is coming to Base•Camp Lisbon.
Eugene’s worked across media, brand, and strategy, and he’s joining us to challenge the idea that we can fix the future of publishing by playing defense. He’s here to talk about what version two of this industry could actually look like. Not just what we preserve, but what we rebuild, and how the people who join us in Lisbon can drive it forward.Folks from The Weather Company, Reuters, Bloomberg, Telegraph Media Group, Planet Sport Limited, and Livenation will be there.
Want in? Raise your hand.
You've probably had about a million conversations about price floors. That’s why Rob sat down for a candid conversation with the team at Opti Digital, who are tackling price floor optimization in a way that might just flip how you think about incremental revenue.
He explored key practical issues, including:
- Is it really worth partnering with an ad tech provider for price floor optimization?
- How realistic are A/B tests for dynamic flooring, and when do you just have to roll it out widely?
- And should your price floor strategy be reactive, predictive, or both?
This conversation is about making smarter decisions on when and how to test and scale, and how to effectively balance predictive and reactive strategies. Ultimately, it's about bringing clarity to a complex topic, so you can confidently unlock incremental revenue opportunities.
👉 Read our full exclusive conversation.
A full list of our 2025 events all in one nice little package:
- Base•Camp: Savannah, GA - October 5-8
- Digital Day Camp, Toronto - October 22
- Base•Camp: Lisbon, Portugal - November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Beeler.Tech’s highlights of July Industry Events.
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 31, just search “Job Seeker 31” to be taken directly to their description.
Summer in the City Rooftop Happy Hour last week was really great. We lucked out with beautiful weather, a gorgeous rooftop, a spectacular sunset, and an amazing group of folks. Thanks to everyone who made it out and a special thanks to Intent IQ for making it happen!
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