I am terrible at impressions. My Sean Connery is the worst. My Christopher Walken is somehow the opposite of Christopher Walken. Yeah, I can do a good Chris Farley - but that’s just accentuating my neck fat and yelling.
But, if I could do one impression right now it would be Al Pacino in Every Given Sunday. My message to publishers right now is to fight for every inch. In an industry of clawbacks, it’s time to claw back some of our own control. You can’t do it alone. You need to be aligned with other publishers and work with partners who build your business, not build off it.
The to-do list is long and not much on the list is easy to accomplish. “Figure out how to tap into Retail Media Networks (when you aren’t one)”, “Make sure the myriad of demand partners in your header aren’t putting you at risk for privacy non-compliance and aren’t ripping you off while simultaneously helping you hit a new CPM goal that used to be well below your old floors.”
Team, we need to work together and help make progress on ALL the things. Fight for every inch. I spent the weekend thinking through the Base•Camp Red Rock Canyon agenda. The site will be updated this week with a more complete picture, but I’ll throw out some conversations I think we need to have:
- Is My Marriage to My SSP in Trouble?
- You Say My Inventory is Worthless. I Beg to Differ.
- Let’s Compare Stacks (simmer down, you know what I mean)
- New Revenue Will Come in Smaller Packages. How do we handle it?
So many more things to discuss at Base•Camp…together…as a team. GO! GO! GO SIGN UP!
Where in the world is Rob this week?
My panel: Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem is Tuesday morning!
Then it’s off to London:
I feel like this event has taken over LinkedIn. After Tom and I explained our intended audience, I think people have realized this is not a conversation that is being had anywhere else, and by people who aren’t typically in the same room. The money follows the tech. The tech follows the money. Get yourself registered! Register Here Today!
Next up is Base•Camp Red Rock Canyon…
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You saw the notes above, lots of agenda changes coming. Lots to work on together. Join us at Base•Camp Red Rock Canyon to move things forward!
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Our industry has a lot to do, this year and for the foreseeable future. We need smart, driven, outspoken people to push publishing and the monetization of publishing. Our Navigator event supports publishing and the people that make it go. We’ll come together for one jam-packed day of content and networking opportunities, tackling essential topics from new angles.
Wanna join us? Request your invitation!
We have more coming, but this is enough for one newsletter, no? Want to learn more about any of our events or those we are participating in, check them all out here.
Our industry has a lot to do, this year and for the foreseeable future. We need smart, driven, outspoken people to push publishing and the monetization of publishing. Our Navigator event supports publishing and the people that make it go. We’ll come together for one jam-packed day of content and networking opportunities, tackling essential topics from new angles.
Wanna join us? Request your invitation!
We have more coming, but this is enough for one newsletter, no? Want to learn more about any of our events or those we are participating in, check them all out here.
A full list of our 2025 events all in one nice little package:
- AdTech Economic Forum London - February 6
- Base•Camp: Red Rock Canyon, NV - March 2-5
- AdTech Economic Forum NYC - March 19
- Digital Day Camp Toronto - April 9
- Navigator NYC - May 6
- Beeler•BASH! - June 4
- Navigator London - June 10
- Base•Camp: Savannah, GA - October 5-8
- Base•Camp: Lisbon, Portugal - November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Beeler.Tech’s Take on January Industry Events
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 7, just search “Job Seeker 7” to be taken directly to their description.
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