I sat down with Andrew Rosenman on Friday at the Bell Works building. Quick aside: Andrew and I work where they filmed the AppleTV series Severance, which is very weird when you think we choose to work in a place used as the backdrop for a dystopian work hellhole.
We met to plot out our expansion of CTV discussions at Base•Camp Red Rock Canyon, Navigator NYC and, fingers-crossed, further into the year. CTV isn’t display advertising: It’s about time. Think of revenue per second as your metric of the future. While it’s not on the Base•Camp event page yet, expect a track dedicated to CTV with sessions covering AVOD, SVOD, and live streaming. The sessions will be in the same format everyone else tries to copy but can’t quite reproduce. Isn’t it time you joined us? <ba-dum-tss>
On Friday, I also talked to Scott Messer from Messer Media. He’ll be joining us in Red Rock Canyon. You thought I was going to say to discuss curation, right? It’s bigger than that: curation is a symptom of bigger changes in the programmatic landscape. It’s a reaction. Let’s talk about the real issues.
I also talked on Friday to our keynote speaker, Sam Adler, from The Ask for More Group, and I can’t wait. A skill they don’t teach in Ops School is how to negotiate. Sam will speak to the whole group and then lead a breakout session discussion specifically designed for women.
There’s more to talk about, but I don’t have room! Some essentials:
TD Foundation Holiday Gala - HUGE honor to be involved. I will post pics and thoughts on LinkedIn.
Next weekend, I’ll be at IAB ALM leading an incredible panel: “Achieving Interoperability in a Fragmented Ecosystem”
Then I am back from Palm Springs just long enough to head to London with the team and Tom Triscari for the AdTech Economic Forum London event:
This event is wholly different from anything you have ever attended before. Conversations with industry-leading deal makers kicking off the morning. Then pitches from AdTech founders, explaining their thesis and why you should be rooting for or investing in them. Learn more here.
Not sure if you should attend? Rob and Tom put together a list of the top 5 personas who should attend AdTech Economic Forum London:
- The Aspiring AdTech Entrepreneur
- Serial AdTech Entrepreneur
- The Uninspired Marketer Working for a Brand or Agency
- The Mature AdTech Player in an Acquisitive Mode
- If necessity is the mother of invention, then curiosity is its father - look for Tom’s LinkedIn post on this one later today
You won’t want to miss it! Register Here Today!
And then…it’s off to to Nevada for Base•Camp Red Rock Canyon!
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Red Rock Canyon is fast approaching. Know what that means? It means if you want to put your stamp on the event and steer the agenda where you want it to go, it’s time to raise your hand. Merch, prep calls, Slack channel, WhatsApp group, One-Stop Doc, and more are about to hit. Get involved today!
We have more coming, but that is enough for one newsletter. Want to learn more about any of our events or those we are participating in, check them all out here.
A full list of our 2025 events all in one nice little package:
- AdTech Economic Forum London - February 6
- Base•Camp: Red Rock Canyon, NV - March 2-5
- AdTech Economic Forum NYC - March 19
- Digital Day Camp Toronto - April 9
- Navigator NYC - May 6
- Beeler•BASH! - June 4
- Navigator London - June 10
- Base•Camp: Savannah, GA - October 5-8
- Base•Camp: Lisbon, Portugal - November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Beeler.Tech’s Take on January Industry Events
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 6, just search “Job Seeker 6” to be taken directly to their description.
Woman’s Space
Beeler.Tech is all about Community. We want to make space for our community in ways that are helpful for you. To that end, we have created a Slack group and invited many. The WhatsApp Women’s group exists but needs more friends. Please reach out to Melissa if you would like to join one or both.
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