Is comparing Base.Camp San Antonio to the Super Bowl fair? Probably not.
The Super Bowl doesn’t have the amazing group we have coming together. What a lineup of speakers and sessions! Some might point to the spectacle of the halftime show, but only the people who haven’t attended a Kitty-infused evening of fun. My money is on Kitty.
The commercials? Okay, the SB is chock full of ads. The closest Base.Camp has to advertising is case studies, which are primarily led by the publishers. The cultural relevance? I like football, but I prefer access to original content year-round. Okay, enough of me picking on the NFL…
Base.Camp San Antonio will focus on leadership.
It’s why we brought Raef Godwin to lead the mentorship program and foster a more senior-level conversation about management when people need it. Our keynotes, Aubrey and David, will expand our thinking about what’s possible in the roles we occupy while we plot our futures.
Every other session is designed to be a lean-in session, extracting as much value as possible. People say our events are hard because you won’t want to sit back, and you won’t want to miss a moment, and that you’ll be exhausted by the end. But that’s okay, you’ll also be exhilarated by the experience. Kinda like how a Super Bowl champ must feel. Come experience it!
The list of publishers coming to Base.Camp San Antonio is growing:
CVS Media Exchange, Lyft, Advance Local, TextNow, Formedics, Golf.com, Better Collective, The Washington Post, Trusted Media Brands, Farm Journal, Black Enterprise, TeamSnap, Dextero, Condé Nast, Major League Fishing, GSTV, CNN Brasil, Cox Automotive, Fandom, Graham Media, Hearst, MediaNews Group Inc, Mirror Digital, NASCAR, New York Post, POLITICO, The New York Times… just to name “a few.”
If you’re still on the fence about joining us next month, here’s why your community says you should be there:
So, like Rob said:
- Check out the packed agenda.
- Raise your hand to join us now.
Time is almost up. Your voice is needed to drive these conversations.
Hot off the presses, we’ve got four juicy reads for you this week:
- How adops.com helped a global publisher simplify ad operations and unlock newsletter revenue Elsevier boasts a global portfolio of scientific and medical brands. That reach brings scale, but it also brings complexity: multiple audiences, markets, and workflows that all need to run smoothly. In this conversation, Hazel Broadley speaks with Travis Ayer, Director of Business Development at adops.com, to find out how Elsevier approached consolidation, made email advertising workable within existing tools, and created flexible support for peak workloads – without adding headcount
- We’ve got trust issues: ad quality, trust, and revenue Rob sits down with Danielle Koffler, Director of Product at Confiant, to unpack why ad quality has become a core business concern – not just a technical one. Drawing from Confiant’s H1 Mid-Year MAQ Index 2025, they explore how today’s ad quality landscape has become more pernicious and less predictable, and how publishers can mitigate risk, protect revenue, and restore trust.
Want to get caught up on everything we’ve published? Start here.
Here’s the latest news, and yes, it’s all true:
- Your first look at the AI Publisher Response agenda is now live! Publishers from POLITICO, TeamSnap, Weatherbug, Thomson Reuters, The Weather Company, Automattic, Better Collective, Graham Media, Cox Automotive, PGA TOUR, Hearst, New York Post, and The New York Times will be joining us in NYC on May 6. If you’re interested in attending, let us know now.
- Camp.Fire on Feb. 19: Building a resource for publisher revenue Camp.Fire is where publishers and partners come together to talk about the top topics within our community monthly. This month, we’re focused on coming together as a community to build a tool publishers can use to source ideas to create more revenue. Camp.Fire is exclusive to our existing publisher and partner community.
- Early bird pricing for Advertising Economic Forum is ending soon! On March 18 & 19, 2026, AdEF New York will convene executives, investors, and analysts from across the global advertising economy to examine where capital, innovation, and strategy intersect, and what those shifts mean for the future of the industry. Day one is already nearing capacity, register before space runs out.
- Digital Day Camp early bird pricing is also almost gone! This April, Digital Day Camp is returning to Toronto… and by popular demand, we’ve expanded the format to two days. Day 1 is built for decision-makers. If you’re VP-level or above at a publisher, agency, brand, or ad tech company, this is where you need to be. Day 2 is built for next-gen leaders. If you’re a director, manager, or team lead in digital media, this is where you go deeper and find strategic traction.
A full list of all 2026 events we’re involved in, all in one nice little package:
- Base.Camp San Antonio - March 1-4, 2026
- Advertising Economic Forum NYC - March 18-19, 2026
- Digital Day Camp: Spring - April 15 & 16, 2026
- Navigator NYC - May 5, 2026
- AI Publisher Response Event - May 6, 2026
- Navigator London - June 9, 2026
- Base.Camp La Jolla - October 4-7, 2026
- Digital Day Camp: Fall - October 21 & 22, 2026
- Base.Camp Madrid - November 8-11, 2026
Chicago AdTech Happy Hour
📅 Feb 10, 5:00 pm CT - this week!
📍 Parlor Pizza Bar in West Loop @ 108 N. Green St.
Our Chicago friends are hosting the first AdTech Happy Hour of 2026. This one is unsponsored. In Chicago? Don’t miss it! Send us pictures!
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Join the Community!
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Join the Women’s Space
Our Women’s Space continues to grow, and we’re developing a Code of Conduct for all Beeler.Tech events: something every attendee will agree to, and something we hope the wider industry adopts. The goal is simple: raise the bar on respect and professionalism for everyone.
We have a Slack channel and a WhatsApp group. The WhatsApp chat is more active, but you’re welcome in either (or both) if you want to be part of the conversation. Please reach out to Melissa if you would like to join one or both.
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