(pictured: Joanna Burton, Grimace, AdTech Charging Bull winner Fabian Beste (4screen), Tom Triscari)
A couple of testimonials we’ve received about last week’s AdTech Economic Forum in London:
- “Finally, we have an event that brings clarity and focus to the next wave of innovation.”
- “What a great event, showcasing a broad selection of the most innovative solutions in Ad Tech right now. If you want your finger on the pulse of the next big thing, this is a must-attend event!”
Hearing 11 pitches in a day from AdTech companies sounds like… a normal day for anyone in operations. Here’s the difference: these companies had to explain their value proposition quickly to potential customers AND share their financial plan to be worth an investor’s time. For me, it added a layer of understanding of what these companies must do to succeed. I appreciate start-ups in a way I had not before. I consider the barrier of entry into our space to be low, but the barrier to long-term success is much, much higher.
The event was also optimistic. As I keep saying, there is nothing but hard work left. The low-hanging fruit is gone. Here’s the thing: we still have people willing to do the hard work. As long as we have that, we can grow as an industry.
AdTech Economic Forum New York on March 19th is a different format and won’t be, “Dragons Den meets Newsnight - maybe with a sprinkling of Graham Norton,”that London was. It will, however, be a must-attend event for those who want to see how the industry is evolving. The money follows innovation; therefore, it makes sense to follow it…. Register today.
But before ATEF NY (as we call it), there are two things to make sure you do:
Read this Q&A with Jeff Bernard, co-founder of ADOMIK, about their Q4 2024 report. We dive into trends in curation, online video, and how the open marketplace is evolving.
Second: Would You Go Ahead and Get Your Ass to Base Camp?
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A clever title doesn’t make a session, but they sure are fun to come up with. They also help quickly explain that the difference between Base•Camp and other events - we are playing for keeps. We work hard to make these sessions impactful well beyond the time we spend at the event… even harder than our session titles. Here are a few to give you a sense of where we are going:
- If CTV is the Holy Grail of Media, are we Monty Python?
- Can We Get Loud? (let’s discuss getting publisher voices heard!)
- How does Your Stack Stack up? (no pancakes will be hurt in the making of this session)
Thirty-two plus sessions over 3 days. Almost all are roundtable discussions with your peers. Sign up today before we tell the hotel you’re not coming.
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Planning for Navigator New York (and Navigator London) has begun, and there is nothing like figuring out how much content and networking we can jam in a day. Question: what is a topic or a speaker that would make Navigator a must-attend event for you? Let us know what conversation would make your decision to come even easier. Or register because you know it’s going to be great.
A full list of our 2025 events all in one nice little package:
- Base•Camp: Red Rock Canyon, NV - March 2-5
- AdTech Economic Forum NYC - March 19
- Digital Day Camp Toronto - April 9
- Navigator NYC - May 6
- Beeler•BASH! - June 4
- Navigator London - June 10
- Base•Camp: Savannah, GA - October 5-8
- Base•Camp: Lisbon, Portugal - November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry.
- Beeler.Tech’s Take on February Industry Events
- Look for your next job on our job board. Also - sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 9, just search “Job Seeker 9” to be taken directly to their description.
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