We appreciate the opportunity to hit reset after our Q3/Q4 event onslaught. We put a lot of effort into this newsletter each week, in part because we're tracking so much that is important to the community.
That’s when it hit us: our newsletter is really a traffic report. Nothing is harder than the Monday morning commute (even if it’s from your bedroom to the kitchen table), and we just want to help get you on your way by pointing out where the conversations are happening.
So, that’s why (starting this week), you’re going to see a few changes around these parts: new name, new organizational flair, etc. Sadly, our design team still hasn’t figured out how to package this newsletter into a blazer, but I’ll learn to muddle through somehow.
Aside from that bit of housekeeping, I assume that all of you are doing what the Beeler.Tech team is doing right now: trying to understand what happens next and what, if anything, we can do to prepare. I’ll share that my lines of thinking have gone in such interesting directions.
After a weekend of vibe coding and trying to truly understand the future of technology, I spent time on Sunday listening to a podcast about trust. For those of you who joined us at Base.Camp Savannah back in October, you may recall Thought Factory owner Amanda Sabreah shared a great breakdown of the functional definitions of trust during her keynote:
Given how annoyingly vague and non-specific most conversations are about “trust” in any sort of business context, it was nice to see it broken down. Why does trust matter? We in this industry will be on the front lines of how the human experience plays out in the digital world. (And if you don’t see how trust is a critical component of that, I don’t know how to help you.) You might just be the person whose job today is to make sure ads show up on a page, but your ability to adapt to rapidly changing conditions might prove to be your superpower.
So that’s why we’re here. That’s why we’re always looking for new ways to give you the clarity, connection, and collective intelligence to shape this future together.
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Start your week off strong with a few essential reads from us and our partners:
- Tech tax, stack transparency, and why publishers are paying for complexity
As consolidation promises simplicity and managed solutions offerconvenience, the fundamental question remains: who really owns the data, the decisions, and ultimately the revenue? To unpack these challenges,Rob sat down with Nikita Bansal, CEO of TeqBlaze. Together they discusstech tax, transparency, and what genuine publisher control actuallylooks like in 2025.
- Why SSPs and DSPs owe publishers the same transparency they demand
Publishers are under a microscope. Every impression is scrutinized. Every metricis dissected. Made-for-advertising sites cast a shadow on the entireindustry, so we all have to prove we're legitimate. Fair enough. Quality matters, and bad actors need to be weeded out. But while publishers are bending over backwards to demonstrate transparency, a significant portion of the buy-side ecosystem is operating behind a curtain. (From our partner, Playwire.)
- ICYMI: adops.com expands GAM360 reselling and support to Latin America
Recently, adops.com announced it was extending its GAM360 reselling and supportservices via the Google Certified Publishing Partner (GCPP) Program toSpanish-speaking Latin America (SPLA). On its face, it’s a logicalexpansion of their long-standing work with Google. But if you’ve spent any time around this team, you know they don’t make moves just to check a growth box.
- From crawling to collaboration: How publishers can win in the clickless era
The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, sessions shrink, and the value exchange around publisher content erodes. In our recent Camp.Fire session, rev ops leader Scott Messer framed the moment clearly. “This is the crawling to collaboration phase.” This is a transition most publishers still have not operationalized. So where do publishers start?
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Here’s the latest news:
- Camp.Fire on December 16 at 12 p.m. EST
This month’s topic is the Jounce Seller Sentiment Survey readout! The Jounce Seller Sentiment Survey tracks sentiment for the top 50 publisher and SSP brands. An annual industry survey that measures the sentiment and trust of programmatic advertising sellers, based on input from the industry. This event is only for our publishers and partners, you can find registration information in our community.
We’re already deep into planning next year, and 2026 is shaping up to be one of our strongest lineups yet. Every event we run is built the same way our community operates: small, intentional rooms where publishers and partners can talk through the issues in a way that fosters meaningful collaboration and real momentum.
We’re finalizing formats, tightening agendas, and making sure each stop on the calendar creates the kind of conversations that move the industry forward.
Here’s what’s on deck so far:
- Base.Camp San Antonio: March 1-4, 2026
- Navigator NYC: May 5, 2026
- AI Publisher Response: - May 6, 2026
- Navigator London: June 9, 2026
- Base.Camp La Jolla: October 4-7, 2026
- Base.Camp Madrid: November 8-11, 2026
We’re going to blink and it will be 2026, so now is the time to raise your hand if you’re interested in attending any of these events. The earlier you raise your hand, the more we can work with you (and your budget) to help you be in the rooms you need to be in.
A full list of our 2026 events all in one nice little package:
- Base.Camp San Antonio - March 1-4, 2026
- Advertising Economic Forum NYC - March 18-19, 2026
- Digital Day Camp: Spring - April 15 & 16, 2026
- Navigator NYC - May 5, 2026
- AI Publisher Response Event - May 6, 2026
- Navigator London - June 9, 2026
- Base.Camp La Jolla - October 4-7, 2026
- Digital Day Camp: Fall - October 21 & 22, 2026
- Base.Camp Madrid - November 8-11, 2026
Community
Dinner at Beauty and Essex hosted by Yieldmo.
Chicago is so consistent in getting together and keeping their local community in person. This is pre-Thanksgiving. Shoutout to Sarah Wagner for being the driving force!
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Join the Women’s Space
Our Women’s Space continues to grow, and we’re developing a Code of Conduct for all Beeler.Tech events: something every attendee will agree to, and something we hope the wider industry adopts. The goal is simple: raise the bar on respect and professionalism for everyone.
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