Seeking a leadership role in programmatic strategy and yield management within a media or ad tech organization. Key strengths include developing yield optimization strategies, scaling programmatic operations, and expertise in ad tech tools. Notable accomplishments include significant revenue increases and successful programmatic partnerships. Values cross-functional collaboration and innovation in digital advertising.
Job Seeker 33 I'm looking for a Programmatic Strategy, Yield Management, or Ad Tech leadership role in a media or ad tech organization focused on optimizing revenue and scaling programmatic operations. I'm most impactful when: • You need someone to develop and execute yield optimization strategies, maximizing programmatic revenue through inventory management, pricing strategies, and SSP/DSP partnerships. • You need someone who can build and scale programmatic operations, creating efficient workflows, automation strategies, and monetization solutions to drive growth. • You need someone with deep expertise in ad tech, including Google Ad Manager, header bidding (Prebid, Open Bidding), identity solutions, and sustainability initiatives, to enhance programmatic efficiency and innovation. The kind of organization that would get the best from me is: • A team looking to scale its programmatic and ad tech operations, with a focus on data-driven decision-making and optimization. • A company that values cross-functional collaboration, working closely with Product, Sales, and Revenue teams to drive results. • An organization that is investing in the future of digital advertising, embracing innovation in identity, sustainability, and automation. What are some of your key accomplishments? • Driving a 61% increase in PMP revenue and a 20% YoY lift in eCPM, optimizing pricing strategies and revenue forecasting. • Implementing and managing programmatic partnerships, leading to $3M+ in incremental revenue through identity and sustainability solutions. • Leading technical troubleshooting and platform optimizations for Google Ad Manager, SSPs, DSPs, and real-time bidding strategies. • Developing sales enablement and training programs, empowering teams to better leverage programmatic tools and optimize performance. Where are you located or where would you like to work? • Boston, MA Anything else you'd like a potential employer to know? • Experienced in building and mentoring programmatic & sales teams, developing career growth opportunities while fostering a culture of innovation and collaboration. • Well-connected within the ad tech and programmatic ecosystem, staying ahead of the latest trends in ad tech, identity solutions, and programmatic strategy. • Proven ability to navigate industry changes, including privacy regulations, identity solutions, and evolving programmatic strategies. Contact support@beeler.tech to connect with this job seeker.
