ID5.io seeks a Senior Director of Publisher Development to lead US publisher acquisition and growth, focusing on strategic partnerships with Tier 1 media owners. Responsibilities include managing the publisher lifecycle, implementing an account management framework, and collaborating with various teams. The ideal candidate has 10+ years in adtech, a strong network within US publishers, and proven success in negotiating complex deals. Compensation ranges from $170-220k plus bonuses and stock options.
ID5.io
ID5 is the leading identity solution provider for the digital advertising ecosystem. We are redefining digital identity with our Adaptive Identity framework, which enables addressability and measurement across channels while maintaining the highest standards of privacy and compliance. Our technology is designed to adapt to industry shifts, signal loss, and evolving regulations, giving our partners the confidence to operate effectively in a rapidly changing landscape. By partnering with ID5, publishers, advertisers, and technology platforms can future-proof their businesses, unlock new revenue streams, and deliver better experiences to audiences. Our solutions make identity work seamlessly across the open web, connected TV, retail media, audio, gaming, and other emerging channels. We are trusted by some of the most forward-thinking organisations in the industry and play a central role in enabling sustainable advertising that respects user choice. The Role We are looking for a Senior Director of Publisher Development to lead our US publisher acquisition and growth strategy. This is a senior, strategic individual contributor role with a clear progression path toward building and managing a small, high-performing team in the short to mid term. The person in this role will be responsible for securing strategic partnerships with leading publishers, with a strong emphasis on Tier 1 media owners, and ensuring they are fully onboarded, activated, and achieving long-term success with ID5 solutions. The Senior Director will also design and implement a scalable strategic account management framework that strengthens relationships, deepens adoption, and expands revenue opportunities. Success in this role will require a combination of commercial acumen, market insight, understanding of the current challenges and opportunities that media owners are facing and the ability to influence at the executive level. This is an opportunity to make a visible impact in a high-growth company that is shaping the future of identity in digital advertising. Compensation: $170-220k USD plus performance related bonuses and stock options Key Responsibilities • Identify, engage, and secure partnerships with Tier 1 publishers in the US, with a focus on both established and emerging formats including display, video, connected TV, audio, retail media, and gaming • Oversee the full publisher lifecycle, from leading prospecting and pitching, to supporting during onboarding and technical integration, and collaborating to create long-term strategic growth opportunities. • Develop and implement a structured account management framework that drives publisher activation, ensures the achievement of agreed outcomes, and positions ID5 as a trusted long-term partner • Act as a subject matter expert on identity, addressability, and privacy-first advertising, helping publishers navigate industry changes and capitalise on new monetisation opportunities • Collaborate closely with product, marketing, solutions consulting, and legal teams to develop compelling go-to-market strategies and value propositions for publishers • Build senior-level relationships within publisher organisations to uncover new opportunities, negotiate complex commercial agreements, and secure long-term commitments • Lay the groundwork for building and leading a small publisher development and account management team, establishing best practices, processes, and performance standards from the outset About You • A minimum of 10 years of experience in adtech or digital media, with a track record of success in publisher development, business development, strategic partnerships or enterprise account management • Strong and current network of senior decision-makers within leading US publishers, ideally spanning across the web, mobile and CTV ecosystems • Proven ability to negotiate and close complex, partnership deals and to manage strategic accounts that deliver measurable growth • Exceptional strategic thinker with the ability to see the bigger picture, identify the highest-value opportunities for both our partners and ID5, and translate that vision into clear, actionable plans while executing effectively at a tactical level • Demonstrated experience in designing and implementing account management frameworks that drive client satisfaction, account expansion and long-term engagement • Excellent communication skills with the ability to translate complex technical concepts into clear and commercially compelling narratives for senior stakeholders • A proactive, self-motivated approach with the ability to operate successfully in a fast-paced, high-growth environment • Experience in leading or the clear potential to lead a small, high-impact team in the near future • Based in the United States, preferably in the East Coast or Central time zones to align with client and internal team needs