Kindred seeks a Programmatic Trader to manage audience segmentation, onboarding publishers, and optimizing campaign performance across various platforms. Candidates should have 4+ years of experience in ad operations, strong communication skills, and a focus on driving client outcomes. Remote work is available, ideally in Delhi NCR, with professional development support offered.
Kindred
About Kindred Kindred is a Social Enterprise that transforms e-commerce transactions into a force for good. Kindred's tech empowers 200million monthly active users with 550,000+ online savings, from 150,000+ advertisers in 180 markets. We have true global scale and lots of opportunity. Kindred earns revenue from working with advertisers on driving conversion and audience curation, with profits directed to support ESG initiatives and charitable causes. Kindred has two programmatic products in market, an Ad network called the Commerce Card, and an Audience & Data product called Audience Logic. This role will be responsible for both. Kindred is passionate about the success of its people and is committed to their personal development. Our team members are our greatest asset, they are ambitious and work at speed and we support them to successfully achieve goals and ambitions. The ideal candidate will be attracted by the opportunity to make quick progress in their career and thrive in this environment. The Role • The role is to be responsible for segmenting, creating and monitoring performance of Audiences in market for clients in a variety of SSP/DSP platforms. These will include both marketplace segments and segments built against agency briefs. • In addition, this role will be responsible for setting up and onboarding new publishers to Kindred’s Commerce Card Ad network, including Ad unit configuration on the Ad server, SSP optimization for yield, and performance managing yield for publishers. • Finally, this role will be responsible for curating data and media for clients on a managed service basis and driving campaign performance for advertisers. • Platforms used at Kindred are: Pubmatic, Magnite, Equative, Stackadapt, Index, Criteo, Xandr, Lotame, Eyeota, TTD, DV 360, Meta, an in-house CDP & Adbutler Ad Server Marketing Platform Expertise: • The role will suit a candidate who is an expert in the new data and media economy emerging beyond the end of the third party cookie. • Understanding of business processes and analytics in ad operations roles • Collaborate with Kindred clients to understand marketing data needs and objectives. • Managing projects and working closely with the wider internal commercial team as well as our other departments • Prepare and develop reports, presentations and other documents for internal and external audiences • Be passionate and focussed on driving outcomes for clients and the business in managing and optimizing programmatic set-ups Skills and Qualifications: • 4+ years experience working as a trader / ad operations or trafficker with SSP/DSP’s such as Pubmatic, TTD or other. • Have run PMP and/or Curation deals. • Have built, managed and optimized audiences in a CDP • Being certified on one or more media platforms is preferred. • Strong problem-solving and troubleshooting abilities • Strong communication skills Location • Remote, but ideally in Delhi NCR Benefits • Support with professional development and qualification • Remote working • Competitive package