TEGNA seeks a Programmatic Partnerships Manager to drive revenue growth through strategic partnerships in programmatic advertising, requiring strong industry knowledge, relationship-building skills, and contract negotiation experience. Comprehensive benefits include medical plans, 401(k) matching, and paid time off.
TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com. We seek a dynamic and strategic Programmatic Partnerships Manager to lead and grow our programmatic partnerships within web, mobile and OTT/CTV platforms. This critical role will support the programmatic yield team in programmatic revenue generation through building strong relationships with key stakeholders, including DSP and SSP Account Teams, and Programmatic buying teams at SSPs and trading desks. The role will also be responsible for new business development through programmatic partnerships at SSPs and DSPs, including leading the contract development process and commercials negotiations. This role requires a forward-thinking, results-driven professional with a proven programmatic advertising track record and a rolodex of contacts within the industry. Responsibilities: • Strategic Programmatic Growth through business development partnerships at SSPs and DSPs. • Collaborate with the programmatic yield team to develop and implement strategies for engaging DSPs, programmatic buying teams, and SSP Account Teams to drive programmatic revenue growth. • Partnership Management: including the oversight and growth of relationships with key third-party partners. • Act as the primary point of contact for existing partnerships, ensuring alignment on revenue goals and joint strategies. • Work closely with the programmatic yield and leadership team to forecast potential revenue opportunities and set measurable growth targets. • Act as a strategic advisor to internal teams, providing programmatic expertise and insights to support yield management, PMP and PG campaign optimization, and client solutions for revenue growth. • Foster cross-functional collaboration between programmatic, product, tech, and leadership to align strategies and alignments to maximize revenue. • Identify and pursue new programmatic opportunities and partnerships to expand the company’s revenue goals. • Lead partnership contract negotiation processes internally with leadership and legal teams, as well as directly with the partner to ensure competitive revenue shares, appropriate commercial terms and minimum guarantees. • Lead initiatives to stay ahead of industry trends and emerging technologies, ensuring the company maintains a competitive edge in the programmatic space. Requirements: • 3+ years of experience in programmatic advertising, digital partnerships, business development with a proven track record of driving revenue growth. • Deep understanding of DSPs, SSP account teams, trading desks, programmatic buying strategies, and the digital advertising ecosystem. • Strong understanding of the OTT/CTV programmatic ecosystem. • Strong relationship-building skills with the ability to influence and collaborate effectively with internal and external stakeholders. • 3+ years of experience in contract negotiations, familiarization with advertising revenue contracts, the IAB Standard Terms & Conditions and negotiation techniques. • A strong network and relationships of industry contacts that are able to make and influence buying decisions within their respective SSP or DSP. • Demonstrated ability to forecast, analyze, and optimize revenue opportunities. • Excellent communication, negotiation, and leadership skills. • Entrepreneurial mindset with a passion for driving results and scaling revenue channels. Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com Recruiting Fraud Alert:To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.