Formedics is seeking a Digital Ad Manager to optimize digital advertising campaigns across its portfolio. Key responsibilities include managing campaign performance, trafficking ads, collaborating with various teams, troubleshooting issues, and generating performance reports. Required qualifications include 2+ years of experience in digital ad operations, proficiency in Google Ad Manager, and strong analytical skills. The position offers remote work, medical benefits, and a 401(k) program, with a commitment to diversity and inclusion.
Formedics
At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisitions of AMC Media Group and Mashup Media we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement. Role Overview Formedics is seeking a Digital Ad Manager who will be responsible for the performance and optimization of digital advertising campaigns across Formedics’ portfolio of properties. This role is primarily responsible for ensuring post-sales ad campaign effectiveness. This includes trafficking and execution, confirming the client’s objectives are met, maximizing performance and revenue, and adhering to standards of excellence with successful QA. Key Responsibilities: • Campaign Management: Act as post-sales operations lead, partnering closely with Client Services and Sales to manage and deliver effective ad campaigns on our digital properties (display, email, video, audio, etc.). • Trafficking & QA: Deploy all campaign ad deliverables by trafficking and managing assets in Google Ad Manager and Email ad servers. Perform checks and audits to ensure successful campaign execution, which may include reviewing ad tags, HTML and email code, debugging/QA scans and analyzing reports. • Optimization Strategy & Analysis: Translate customer requirements into an actionable optimization strategy. Proactively monitor campaign pacing, performance, and key metrics (e.g. eCPM, CTR, ad quality, CPE, etc.) using internal reporting tools and ad platform data. • Team Collaboration: Partner with Client Services, Sales, Data, Product and Audience to ensure campaigns are paced to perform successfully and are set up to align with client goals and objectives. Lead weekly pacing meetings with Client Services teams to communicate status, recommendations and next steps for all managed campaigns. • Troubleshooting & Triage: Act as first point of escalation when any campaign issues are surfaced. Work to resolve incidents, which may include advancing to special ops teams for additional support. • Reporting & Insights: Generate comprehensive aggregate performance reports, analyze campaign data, and provide insights and recommendations to cross-discipline partners (Client Services, Sales, etc.) for opportunities to increase sales, renewal rates, and upsells. • Compliance & QA: Ensure all ad creatives and targeting adhere to client brand guidelines and critical regular requirements, particularly IAB industry best practices, and MLR standards. • Project & Workflow Management: Utilize internal tools to manage campaigns, budgets, inventory, and timelines efficiently. • Partner Management: Provide back-up coverage to the Partner Management team, which will include ad trafficking, reporting, and client/partner communication for partnerships. • Ad Hoc Requests: Occasionally fulfill ad hoc inquiries and tasks to support additional lines of business. This could include partnering with the Audience team to manage house and marketing campaigns, support programmatic initiatives, etc. Required Qualifications: • 2+ years’ experience in digital ad operations and ad trafficking for media company or agency • Proficiency in ad serving technologies, particularly Google Ad Manager (GAM) • Experience with testing and implementing various third-party vendor tags • Working knowledge of HTML, JavaScript, and debugging tools as they relate to ad creative • Ability to analyze reports and draw actionable insights from the data • Exceptional attention to detail, organization, and problem-solving skills in a fast-paced, deadline-driven environment • Ability to communicate technical issues clearly and concisely to non-technical stakeholders (Client Services, Sales) What We Offer: • Remote work • Access to NJ-based office • Company-sponsored events • 401(k) program • Medical benefits including Dental and Vision • Life insurance • Paid time off • Training and development programs We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.