Wildfire is seeking a Creative Strategy Lead to develop innovative campaigns for gaming brands, focusing on Discord communities. Ideal candidates should have 5+ years of experience in gaming strategy, strong communication skills, and a portfolio showcasing creative work. Responsibilities include crafting proposals, managing community outputs, and creating engaging content. Applicants should submit a portfolio and a creative idea for promoting a fast-food item in gaming communities.
Wildfire
Wildfire is where brands and games meet communities, driving conversation and action using our: • 450+ partner communities • Spark platform • Brains We’re growing fast and looking for a Creative Strategy Lead who can help us win big RFPs, pitch knockout ideas, and write compelling copy for campaigns that get people buzzing. You’ll join a small, sharp team where your ideas get shipped fast with no stuffy decks, no dry briefs, but just bold, experimental work with clients that trust us to deliver, shaping the creative direction of the company. I could say that this is a once-in-a-lifetime opportunity that's not to be missed, yada yada, but that's for you to decide. If you’re a Discord and gaming fanatic, feel like your ceiling isn't high enough in your current role, and want to create original paid content in a medium that has never been done before, this is almost definitely the role for you. Location: US/CA (anywhere you're comfortable with a 3 hour overlap with UK) What you’ll do ---------- You'll be responsible for pre-sale strategy and proposals, community briefs, managing communities' creative output, and building wrap decks that leave clients and communities feeling amazed at their experience: • Build creative proposals with elite-level design for top-tier games and brands • Concept Discord-native campaigns that are smart, weird, and wildly shareable • Understand Discord, Wildfire's communities, client needs and our products to form exciting and winning creative strategies that work. • Brief and create copy and assets to use with our partners. • Act as a creative consultant and industry and platform expert to Wildfire's other teams. • Have a global perspective and knowledge to create proposals and content for a client and community in the USA one week, and the UAE the next. Who You Are ---------- An enthusiastic, gaming-mad, quick learner who is a design demon, basically: • Deep knowledge of different games and their sub-cultures, and Discord as a platform. • You can take on their personas and guide them to create posts and community events that hit campaign objectives. • Powerfully persuasive written & verbal communication. • Approach new clients, verticals and markets with equal enthusiasm to research and gain insight before making decisions. • Enthusiastic about, and adept with, AI and when to use it, and when not to use it. • Thrive in a fast-paced, deadline-driven environment. • Keen ability to shift perspective with ease to see opportunities through the lens of both the Discord communities and a brand, creating something wonderful in the space between. Minimum qualifications ---------- • 5+ years of experience as a Creative Strategist in gaming. • Open to hearing from people with other experience but please include this in your cover letter. • Ability to prioritize and manage multiple tasks and projects. • Proficient in creating beautiful and clear presentations. • A portfolio of creative work (proposals, copy, asset creation), that champions your brilliant thinking. • Experience using GenAI tools (Midjourney, GPT-4, Claude, etc.) to move faster and smarter. • Some international work outside the US. To apply, send us the below in your cover letter: • A portfolio (or 2–3 standout projects) • One short idea on how you'd bring a new fast-food item to life on in Fortnite and Roblox communities on Discord