The Channel Sales Manager role drives growth by building and managing partner ecosystems—identifying, securing, and nurturing relationships with resellers, agencies, and platforms—to create scalable, one‑to‑many revenue streams. Responsibilities include developing partnership strategies, designing reseller programs, setting pricing and incentives, tracking performance, and collaborating cross‑functionally with product, marketing, and customer success. Success is measured by building a strong partner pipeline, securing revenue‑generating deals, and delivering consistent, scalable partner‑driven revenue to expand Global’s self‑service growth.
Are you driven by building commercial relationships that scale beyond one-to-one selling? Do you see opportunity in creating ecosystems, not just closing deals? This role is about unlocking growth through channel partnerships that deliver repeatable, one-to-many revenue. You will identify, secure, and grow relationships with resellers, agencies, platforms, and strategic partners who can consistently bring new customers into our self-service ecosystem. The Channel Sales Manager will form a critical business development function within the customer team, you’ll own the full partnership lifecycle — from sourcing and pitching, through to structuring deals, enabling partners, and driving long-term commercial performance. You will play a critical role in enabling how we grow ensuring we diversify beyond direct acquisition to also incorporate scalable, partner-led expansion. Key Responsibilities Partnership Strategy & Pipeline Development Identify high-potential partners including resellers, agencies, platforms and trade bodies Build and manage a strong pipeline of partnership opportunities aligned to revenue goals Develop clear partnership propositions tailored to different partner segments. Continuously explore new routes to market that accelerate platform adoption and drive new user registrations and booking. Reseller & Channel Programme Development Design and implement reseller frameworks that are simple, attractive, and commercially viable Define pricing models, incentives, margins, and growth structures Enable partners with the tools, knowledge, and positioning needed to succeed Ensure partners are effectively onboarding and activating new customers Commercial Performance & Growth Own partner-driven revenue targets and performance metrics Track partner contribution, pipeline health, and conversion outcomes Identify opportunities to grow existing partnerships and increase yield Optimise commercial models based on performance data and market feedback Cross-Functional Enablement Work closely with Product, Marketing, and Customer Success teams to support partner success. Feed market insights into product and proposition development. Ensure partner journeys are seamless, scalable, and aligned with customer experience goals. Support joint go-to-market initiatives and partner campaigns. What You’ll Love About This Role Think Big: Build scalable growth channels that move beyond traditional sales models Own It: Take full ownership of channel sales from idea through to revenue delivery Keep it Simple: Turn complex commercial opportunities into clear, repeatable models Better Together: Work across teams to create joined-up, high-impact partner experiences What Success Looks Like In your first few months, you’ll have: Built a strong pipeline of high-quality commercial partners. Secured initial partnerships with clear revenue potential. Established structured approaches to partner acquisition and onboarding. Demonstrated early signs of partner-driven revenue contribution. Built strong internal alignment to support partnership growth. Over time, you will: Deliver consistent, scalable revenue through partner channels. Create a repeatable and efficient partner acquisition model. Establish high-performing reseller and commercial ecosystems. Play a key role in scaling Global’s self-service growth strategy. What You’ll Need Proven experience in business development, partnerships, or channel sales Strong commercial acumen with experience structuring and closing deals Experience working with or building reseller, affiliate, or partner ecosystems Ability to think strategically while executing at pace Excellent communication and relationship-building skills Data-driven mindset with a focus on scalable growth Highly proactive and comfortable operating in a fast-moving environment Experience in the above with a marketing and advertising setting would be beneficial
Global