Account Executive - Agency Development

AI summary

Seeking an Account Executive for Agency Development at Loblaw Digital to drive revenue through digital advertising solutions, leveraging agency relationships and expertise in retail media. Responsibilities include educating agencies, managing growth targets, and collaborating with internal teams to enhance client success.

Company

Loblaw Digital

Description

Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.At Loblaw Advance, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!Agency Account ExecutiveHybrid: 4 Days/Week in officeAs an Account Executive on our Agency Development team, you will use your experience selling digital advertising solutions to Loblaw's’ largest agencies. With your broad and long-standing agency relationships, consultative approach and deep understanding of the digital advertising landscape, you will act as a strategic partner to your assigned clients and sell a broad range of data-driven advertising solutions that will ensure that their business goals are met.What You'll DoRevenue: Reach and exceed agency revenue target while contributing to overall vertical and team goalsEducating and Presenting: Educating agency teams on retail media and how to leverage the Loblaw Advance assets for endemic and non-endemic clients.Account Planning: Develop and actively manage short and long-term agency growth targets based on agency brand and performance marketing objectives at the client level.Relationships: Develop and broaden high-level collaborative agency relationships, understand and identify contacts that manage multiple budgets.Collaboration: Work closely with the Loblaw Advance direct sales teams and internal sales enablement teams to represent the needs of agencies in retail media, and to bring the agency portfolio to life.Industry Expertise: Partner with teammates and cross-functional partners to structure and execute operational and strategic initiatives – developing account plans, synthesizing market related data, leading client analysis and defining the overall business approachProspect: Prospect and penetrate agency teams to drive alignment and influence executive and day-to-day contacts to execute against account planMeasurement & Insights: Collaborate with measurement partners to create learning agenda and to help agencies measure the impact of Loblaw Media’s solutionsPipeline: Accurately and effectively manage agency sales pipeline in order to prioritize business opportunities and resourcesThought Leadership: Serve as an industry thought leader in digital advertising in order to drive client success leveraging Loblaws product and technology developments.Market engagement: Participate in industry organizations, committees and eventsRFPs: Create and present needs-based solutions and high-quality opportunities to RFPsDoes this sound like you?7+ years experience in digital sales with strong agency relationshipsStrong negotiation skillsExcellent presentation skillsExperience using CRM systemsPrevious experience working with clients and agenciesAudience-driven sales experience is a must

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