The Account Coordinator will support sponsorship and experiential marketing efforts by executing strategies, coordinating events, managing client communication, conducting market research, and assisting with logistics, requiring 3+ years of relevant experience and strong organizational skills.
Dynamic Sponsorships
As an Account Coordinator on the Sponsorship and Experiential Marketing team, you'll collaborate with the broader team to execute fully integrated programs centered around sponsorships, media and live event experiences. You'll assist in developing and implementing strategies, coordinating on-site activations, and executing events to drive consumer engagement, boost brand consideration, and enhance ROI on engagement marketing efforts. You'll work closely with other departments, partners, and vendors to support event components with targeted paid media, PR, social, and custom content, always aligning with our client's business and departmental goals. Success in this role is measured by your ability to support the team in delivering smart strategies and effective planning for client programs. It will also be evaluated based on your ability to collaborate with clients and third-party partners, effectively managing and prioritizing multiple projects. An ideal candidate will have a true passion and a keen understanding of the experiential marketing landscape and have 3+ years of experience, preferably in an agency setting working in sponsorships, event marketing, promotion, and / or event management or production. Roles and Responsibilities include: • Executing against client’s sponsorship and experiential marketing strategy • Reporting to Director in Dallas across a range of programs • Assisting with Event Planning – Support in the coordination and execution of marketing events, ensuring all details are in place for smooth operation. • Content Creation and Management – Help develop marketing materials, collaborate on social media posts, and other content for event promotions and activations. • Client Communication Support – Assist in maintaining client relationships by preparing reports, responding to inquiries, and ensuring clients are updated on project progress. • Market Research – Conduct research on industry trends, competitor events, and potential partnerships to support strategic decisions. • Social Media Coordination – Assist with tracking social media accounts which includes working with third party social media tools and platforms, monitoring posts, ensuring compliance with social media guidelines, tracking and reporting. • Data Collection and Analysis – Track and report event performance, gather data from campaigns, and help evaluate the success of marketing efforts. • Event Logistics Assistance – Provide support with vendor coordination, scheduling, and other operational tasks necessary for event execution. • Project Management Support – Assist the team with timelines, budget, task management, and ensuring deliverables are met within deadlines. • Brand Asset Management – Help maintain and organize brand assets for use in event materials and promotional content. • Hospitality Support – Assist the team with all aspects of hospitality management for events and client engagements, ensuring a smooth and high-quality experience. • Shipping and Receiving Support - Play a key role in managing inventory, ensuring timely deliveries, and supporting the flow of materials necessary for company operations and events. You will work closely with other teams to ensure proper handling and storage of products and maintain organized records of shipments and deliveries. • Administrative Support – Perform general office tasks such as setting up meetings, handling correspondence, and maintaining databases of client and event information. • Travel up to 20% Other duties as assigned Requirements Candidate experience should include: • Execute strategic plans for client and agency projects, applying industry expertise and sponsorship knowledge. • Demonstrated ability to interact professionally and effectively with clients daily. • Solid understanding of the sponsorship and event industry, with exposure to activation, sponsorship agreements, relationship building, campaign performance review, measurement and analysis. • Cross functional familiarity with paid media, PR and social platforms. • Excellent communication and presentation skills. • Strong attention to detail with excellent multitasking and time management skills. • Self-motivated and able to work independently, including in remote settings. • Familiarity and understanding of budgeting and timeline management. • Proven ability to meet critical deadlines. • Awareness of current trends in sports, technology, media, and lifestyle. • Experience in the outdoor industry, sports, entertainment, or automotive is highly preferred. • Experience collaborating with professional athletes, influencers, or other paid talent is a plus.