November Pub•Talk

Over the past month, we’ve surfaced the top topics our publisher community is discussing. Unless otherwise noted, these are human-generated insights.

Space Updates

Added a couple of attorneys to our privacy-focused attorney list
Added IAB training to our paltry list of training resources (we could use some input)
Submission forms for the Publisher Salary Survey were added. The report will be updated throughout the year.

Amplifying Publisher Voices

Some recent articles/social posts from publishers that you should read, engage with and amplify:

This video podcast includes our partner, Tom Triscari (AdTech Economic Forum), our In View client, Aditude, and Mike Irenski, VP of Programmatic Revenue at Hearst Newspapers.

The Third Way: Forward Thinking Publisher Ad Tech

"The Third Way: Forward Thinking Publisher Ad Tech" explored how modern software delivery and business models are transforming how publishers manage their ad tech and revenue operations. Moderated by Landmark Ventures’ Senior Adtech Advisor Tom Triscari , this session brought together Jared Siegal, CEO and Founder of Aditude, and John Shankman, Chief Strategy Officer at Aditude and former Founder and CEO of Hashtag Labs. In this insightful conversation, we dove into how Aditude is paving the way for a third option in ad monetization—beyond traditional in-house teams or outsourced managed services. This new model leverages SaaS technology to empower publishers to maximize profits, minimize costs, and retain full control over their ad tech stack. We were also joined by Mike Irenski, VP of Programmatic Revenue at Hearst Newspapers, who shared his firsthand experience, diving into real-world results and insights into how the third way has positively impacted their operations and revenue.

youtu.be

The Third Way: Forward Thinking Publisher Ad Tech