Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. Job Summary/Description:Gray Digital Media is seeking a dynamic and results-oriented Sr.Programmatic Media Buyer to join our innovative team. In this role, you'll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage advertising budgets, and bid strategies to maximize performance. This role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insights on digital campaign reporting. Duties/Responsibilities include (but are not limited, to): • Build out media buys within The Trade Desk and other DSPs using effective media buying strategies and oversee the day-to-day execution and optimization • Drive new ideas and execution to improve the performance of campaigns including account structure, platform, bid strategy, ad format, and targeting. • Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI • Suggest optimization and budget strategies according to the best-performing creatives, audiences, and placements • Manage communication and requests from individual TV stations • Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities • Oversee the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities • Work with the wider client services team and vendors to execute complex media plans to help accomplish campaign objectives Qualifications/Requirements: • 3+ years of digital marketing experience in programmatic buying (display, video, audio, DOOH, streaming TV) • Extensive hands-on experience working within self-serve programmatic DSPs, including The Trade Desk. The Trade Desk Edge Academy is certified and has experience in Kokai. • Strong communication and presentation skills, with the ability to work directly with clients, ask hard questions, and push yourself to execute at the highest levels. • Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done. • Understanding of digital advertising tracking and attribution technologies. • Advanced experience with programmatic campaign optimization tactics such as bidding strategies, audience targeting, creative optimization, etc. • Excellent analytical skills and ability to analyze and interpret data • Very strong understanding & experience using Microsoft Excel, Google Sheets, and other data visualization tools. If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)GDM-TV/Gray Media is a drug-free companyAdditional Info:Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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